Market Insights – Cox Automotive Inc.

Consumers Face Challenges as New-Vehicle Inventory Drops 7.4% in April Amid Tariff Uncertainty 05/15/2025 Even as the whipsaw of changing tariff policy continued to dominate the headlines, the dynamics of the April new-vehicle market unfolded as expected. New-vehicle sales momentum continued from the end of March and into April, before beginning to taper off. New-vehicle inventory declined further, by 7.4% from March, according to the Cox Automotive analysis of vAuto Live Market View data. 2.49M Total Inventoryas of May 1, 2025 66… Read Article

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Kelley Blue Book Report: As Tariff Talk Clouds the Market, New-Vehicle Prices Jump Higher by 2.5% in April 05/12/2025 The monthly new-vehicle average transaction price (ATP) report from Cox Automotive’s Kelley Blue Book was released today. Key takeaways from the April report include: New-vehicle ATP increased in April to $48,699. The month-over-month ATP increase of 2.5% was sharp, as April typically delivers a monthly increase of 1.1%. In the past decade, only April 2020 produced a larger month-over-month increase, at 2.7%. New-vehicle prices in April… Read Article

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Tariffs Trigger Surge in March New-Vehicle Sales, Inventory Levels Decline 04/10/2025 As the automotive industry starts to navigate the impact of new tariffs, the supply of new vehicles on dealer lots across the U.S. has significantly decreased, according to the Cox Automotive analysis of vAuto Live Market View data. New-vehicle inventory levels at the start of April decreased from March and were lower than in early April 2024. New-vehicle sales surged in March, driven by strong seasonal trends… Read Article

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Kelley Blue Book Report: New-Vehicle Prices Hold Steady in March As Sales Increase Ahead of Anticipated Tariff-Driven Price Hikes 04/09/2025 The monthly new-vehicle average transaction price (ATP) report from Cox Automotive’s Kelley Blue Book was released today. Key takeaways from March include: New-vehicle ATP held mostly steady month over month and year over year in March at $47,462, down slightly from the revised-lower ATP of $47,577 in February. In March, new-vehicle ATPs were higher year over year by less than 1%. Sales incentives in March were… Read Article

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Tax Refunds and Bonuses Fuel New-Vehicle Sales Amid Rising Inventory Levels, Falling Consumer Confidence 03/13/2025 Tax season is off to a strong start, with 28% of all refunds issued totaling $102.25 billion, a 10% increase from last year, according to the most recent data available on Feb. 21. The average refund has risen 7% year over year to $3,453, providing a significant cash boost to Main Street USA. Additionally, annual bonuses, typically paid in the first few months of the year,… Read Article

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Kelley Blue Book Report: New-Vehicle Prices Increase Year Over Year in February, With Record EV Incentives and Booming Six-Figure Vehicle Sales 03/11/2025 The monthly new-vehicle average transaction price (ATP) report from Cox Automotive’s Kelley Blue Book was released today. Key takeaways from February include: The estimated February new-vehicle ATP from Kelley Blue Book was $48,039, a year-over-year gain of 1.0%, but lower by 1.3% from January. Sales incentive levels were mostly flat month over month but higher compared to February 2024 by 18.6%. The average incentive package last… Read Article

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January New-Vehicle Sales Drop, Days’ Supply Surges 26% Due to Weather Disruptions and New Year Lull 02/13/2025 December brought an optimistic end to the year, with consumer sentiment riding high and high-priced vehicles selling like hotcakes. As is common in the new year, consumers slow down; new-vehicle sales in January were down by 25% month over month. Weather disruptions and the general desire to focus on the year ahead leave more buyers on the sidelines, but sales are expected to pick up as… Read Article

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Kelley Blue Book Report: Average New-Vehicle Prices Fell in January, But Were Higher Year Over Year By 1.3% 02/11/2025 The monthly new-vehicle average transaction price (ATP) report from Cox Automotive’s Kelley Blue Book was released today. Key takeaways in January include: The new-vehicle ATP in January was lower versus December by 2.2%, falling to $48,641. The January ATP increased year over year by 1.3%. A year ago, the new-vehicle ATP was $48,031. Sales incentives declined last month, falling from 8.0% of ATP in December to… Read Article

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Robust December Sales Draw Down New-Vehicle Inventory to Start the Year 01/16/2025 New-vehicle sales roared at the end of the year, with a strong December finish. Following the resolution of election uncertainties, interest rates began to decline and inventory levels reached their peak for the year. This created an ideal blend of improved consumer sentiment, bigger discounts and evident optimism in the market. New-vehicle sales rose by 6.5% in December compared to November; inventory fell by 8.5% during… Read Article

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Kelley Blue Book Report: Average New-Vehicle Prices Climb Higher For Fourth Consecutive Month, Flirt with All-Time High 01/15/2025 New-vehicle prices in December climbed higher for the fourth consecutive month and were close to the all-time high marked in December 2022. Average transaction prices (ATPs), as measured by Cox Automotive’s Kelley Blue Book, typically peak in December, as high-priced models from luxury makers often sell well in the final month of the year. New-vehicle ATPs were $49,740 last month, an increase of 1.3% year over… Read Article

ATP average transaction price new-vehicle prices Market Insights Data Point