Expert Outlooks: Roundtable
Friday March 21, 2025
From a positive outlook for the auto market in 2025 and capitalizing on AI tools to reach the right customers to the need for dealers to evolve their omnichannel strategies despite “data headwinds,” Cox Automotive leaders sit down to discuss a range of topics, sharing their insights and perspectives to help you and your business stay up-to-date and ahead of the curve within your operations.
For audio only version see below
Join Ken Kraft, Chief Marketing and Sales Officer at Cox Automotive, as he hosts an insightful roundtable discussion with industry leaders Jonathan Smoke, Isabelle Helms, and Marianne Johnson. This episode delves into the latest trends, predictions, and innovations shaping the automotive landscape in 2025.
Key Highlights:
- Economic Predictions: Jonathan Smoke shares his optimistic outlook on the “Goldilocks economy,” highlighting steady growth, resilient consumer demand, and the impact of tariffs on vehicle prices.
- Market Trends: Explore the factors driving new vehicle sales, the importance of affordability, and the potential risks posed by rising interest rates and inflation.
- Technological Innovations: Marianne Johnson discusses the role of AI and data in enhancing consumer experiences, streamlining dealership operations, and driving efficiency across the automotive ecosystem.
- Consumer Experience: Isabelle Helms emphasizes the significance of omnichannel strategies in improving car buying journeys, reducing time spent at dealerships, and increasing overall satisfaction.
- Future Opportunities: The panel identifies key growth areas, including targeted marketing, leveraging data insights, and embracing generative AI to stay ahead in a competitive market.
Tune in to gain valuable insights from Cox Automotive experts and learn how to navigate the evolving automotive industry with confidence.