icon-branding Events Icon Created with Sketch. Inventory Icon Created with Sketch. icon-mail-hovericon-mail Marketing Icon Created with Sketch. icon-operationsicon-phone-hovericon-phone Product Training Icon Created with Sketch. Sales Icon Created with Sketch. Service Icon Created with Sketch. icon-social-fb-hovericon-social-fbicon-social-google-hovericon-social-googleicon-social-linkedin-hovericon-social-linkedinicon-social-rss-hovericon-social-rss icon-social-twitter Created with Sketch. icon-social-twitter-hovericon-social-twittericon-social-youtube-hovericon-social-youtube

Let's Put the Power of us to Work for You! Join us at NADA2023.

See what's new x

Data Point

Vehicle Affordability Ends 2021 At Record Low

Share

Facebook Share Twitter Tweet Linkedin Share Email Email

Following similar dynamics each month this fall and winter including another new record on average price paid and another low for incentives, new-vehicle affordability declined again in December. December’s affordability decline was again caused by most vehicle market factors moving against affordability while median income was static. The number of median weeks of income needed to purchase the average new vehicle in December increased to 43.2 weeks from a downwardly revised 42.1 weeks in November.

Cox Automotive/Moody’s Analytics Vehicle Affordability Index

December 2021

The price paid moved higher to a new record average price of $47,077. Incentives declined to at least a 20-year low. The interest rate was the only factor that helped affordability in December as the average rate declined to the lowest level for the pandemic. With continued price inflation and declining incentives, the lower rate wasn’t enough to prevent monthly payments from rising. The estimated typical monthly payment increased to a new record high at $688, which was up 19.7% year-over-year.

With the decline in December, new vehicle affordability was much worse than a year ago when prices were lower and incentives were higher. Affordability in December was worse than at any month covered by the index data, which dates to January 2012.

Click here for the full methodology for the Cox Automotive/Moody’s Analytics Vehicle Affordability Index.

The next update of the Cox Automotive/Moody’s Analytics Vehicle Affordability Index will be published on Feb. 15, 2022.


The Cox Automotive/Moody’s Analytics Vehicle Affordability Index (VAI) is updated monthly using the latest data from government and industry sources, including key pricing data from Kelley Blue Book, a Cox Automotive company. This important industry measure will be released at mid-month to indicate if the prices paid for new vehicles are moving out of consumers’ financial reach or becoming more affordable over time.

Sign up here to receive bi-weekly updates on news and trends dominating the automotive industry.