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COVID-19 BUSINESS UPDATES

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Hear from Sharon Kitzman, VP & GM, Dealertrack DMS

COMMENTARY: For a better business, better utilize your DMS

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Article Highlights

  1. The DMS is an effective tool, but many dealers aren’t getting the full benefit because they don’t know how to use it.
  2. The dealership technology industry is working hard to provide dealers with effective tools, but a tool is only as good as the person using it.
  3. Make sure your technology provider is giving you training opportunities so you can better leverage technology to improve your business.

Having worked on a number of recent home improvement projects, I’ve learned that a weekend warrior is only as good as her tools. Through my work in the automotive software industry, I’ve learned that the reverse is also true — a tool is only as good as the person using it.

The DMS is an effective tool, but many dealers aren’t getting the full benefit because they don’t know how to use it. Those that learn the system enjoy better access to information, increased knowledge of their customers and a more efficient approach to their daily tasks.

Better access to information

Some legacy DMS tools are still confined to the four walls of a dealership, which can make it really hard to run a successful business. Modern DMS tools operate in the cloud, not on a local server. Dealers that learn to use cloud-based DMS systems enjoy several important benefits, including anytime/anywhere access to performance data.

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DMS