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Executives will share industry knowledge and insights

Experts from Cox Automotive Brands to Speak at Upcoming Digital Dealer


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ATLANTA, Jan. 14, 2016 – Experts from several Cox Automotive brands will share their industry knowledge and insights at the 20th Digital Dealer Conference and Expo in Orlando on Jan. 19-20, 2016. Speakers representing Cox Automotive and its brands  – Autotrader, Dealertrack, HomeNet Automotive, Kelley Blue Book, MakeMyDeal, vAuto and Xtime – will present practical industry insights and best practices in the following sessions:

Tuesday, January 19:

10:00-10:50 a.m.Connection Commerce:  Busting the Trust Gap in Automotive with Digital Retailing– Mike Burgiss, vice president and general manager, MakeMyDeal;

10:00-10:50 a.m.The Next Gen Dealership: Managing a Completely Digital Shopping Experience Ali Mendiola, senior manager, Business Development, Dealertrack, video preview;

1:30-2:20 p.m.A Comprehensive Service Experience Improves Loyalty & Profits –Jim Roche, senior vice president of Marketing & Managed Services, Xtime, video preview.

Wednesday, January 20:

8:30-9:20 a.m.Speed to Market: A Journey to the Truth – Russ Daniels, manager, Product Marketing, and Matt Weiss, senior trainer, HomeNet Automotive;

9:30-10:20 a.m.Using Precision to Drive Improved New Car Performance and Profitability– Brian Finkelmeyer, director, Product and Business Development, vAuto;

10:30-11:20 a.m.From the Auction to Your Lot in 72 Hours – Howard Polirer, director, Industry Advancement, Cox Automotive, video preview;

10:30-11:20 a.m.Car Buyer of the Future– Glenn Pereira, manager, Industry Education, Autotrader, video preview;

1:30-2:20 p.m.Five Ways to Increase Profitability During the Trade-In Valuation Process– Juan Flores, general manager, Kelley Blue Book Instant Cash Offer, Cox Automotive, video preview;

1:30-2:20 p.m.-Reinventing How You Source Auction Vehicles – Dale Pollak, executive vice president, Cox Automotive and founder, vAuto.


For additional information on these speakers, topics and the Digital Dealer 20 Conference and Expo at Rosen Shingle Creek in Orlando, visit http://digitaldealer.com/conference/.

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