6 min read

From Desk to Digital: How Deal Central Helps Dealers Thrive Through Every Shopper High and Low

Car buying is an emotional journey—full of peaks, valleys, and moments that can make or break satisfaction. Your shoppers expect more: control, support, education, and transparency at every step. The dealerships that thrive aren’t just reacting—they’re proactively managing these moments, using smart tools to build trust and close deals faster.  According to Cox Automotive’s Drivers of Shopper Satisfaction Study, dealers who achieved increased customer satisfaction year… Read Article
3 min read

Bob Loquercio Auto Group Drives Success with Cox Automotive Retail Solutions

Brad Hartsell, Director of Operations for the Bob Loquercio Auto Group’s Indiana division, has a clear message: dealership success today depends on more than just selling cars, it’s about leveraging connected solutions that deliver real results.  Data That Drives Confident Decisions  In a business where every decision counts, Brad relies on data to guide strategy and execution.  “I challenge anybody to find better data than Cox… Read Article
1 min read

Collect Customer Data Across Channels

Successful dealers in today’s competitive landscape share a key trait: they’ve prioritized omnichannel strategies—offering seamless shopping experiences online, in-store, and everywhere in between. According to the 2024 Cox Automotive Digitization of Automotive Retail Study, 73% of these dealers say their current tools deliver strong omnichannel capabilities. Explore the infographic below to see how these forward-thinking dealerships are driving success across their operations. Read Article
1 min read

Omnichannel Tools to Improve Efficiency

Dealers who stand out in today’s market have one thing in common: They’ve made an investment in omnichannel experiences, meaning solutions that enable consumers to shop online, in-store and anywhere in-between. In the 2024 Cox Automotive Digitization of Automotive Retail Study, 73% of these dealers said their current tools provide a good omnichannel experience. Read the below infographic to discover how omnichannel dealerships are winning across… Read Article
5 min read

Ensure Continued Profitability by Prioritizing the Shopper Experience 

Dealership profits and the consumer experience have always been (and will forever be) inseparably connected. As trends, market conditions, and technologies change, the way you treat your shoppers and the experiences that you deliver are always in your control.  Even amid current economic uncertainty and an ever-growing list of factors that impact profitability, your long-term success is tied to the consumer experience. If shoppers have a… Read Article
3 min read

Stay in Sync with Car Shoppers 

Did you know that new car buyer satisfaction reached an all-time high in 2024? As much as 75% of all new car buyers reported being satisfied with the car buying experience.* This record-high satisfaction can be attributed, in large part, to advancements in digital tools that create seamless online-to-in-store experiences.   More consumers are using multiple channels to buy a car—online, in-store, or some combination of channels.… Read Article
4 min read

The Car-Buying Game Has Changed. Here’s How to Win with AI and Better Automation.

Car-buyers are telling you what they want and how to win their business. They’re leaving a trail of data online with every move they make. And nearly seven out of ten of them are even willing to complete some or all their purchases online.1 But the game is constantly changing and, frankly, more complex than just offering an online storefront. More and more data can be… Read Article