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Dealer Success Story: Paul Miller BMW

Paul Miller BMW, a luxury auto dealership serving the North New Jersey and New York City areas, prides itself on providing a unique, high-end car buying experience. Recognizing the rapidly changing automotive retail market and the evolving demands of modern customers, Paul Miller BMW knew they needed to differentiate themselves. Fernando Cerqueira, General Manager at… Read More

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Dealer Success Story: Wickstrom Auto Group

Discover a more intelligent way to sell with Deal Central through the insights of Colin Wickstrom, Dealer Partner, from Wickstrom Auto Group. Learn how Deal Central enhances the customer experience by improving transparency, building trust, and empowering staff. “What’s been really impactful for me as a dealer and being around the business for 30 plus… Read More

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Deal Central Empowers Shoppers with a Better Buying Experience

Paul Miller BMW, a luxury auto dealership serving the North New Jersey and New York City areas, prides itself on providing a unique, high-end car buying experience. But as the country emerged from the COVID-19 pandemic, shoppers were more skeptical of auto dealers. They demanded better buying experiences, similar to those offered at major online… Read More

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The Car-Buying Game Has Changed. Here’s How to Win with AI and Better Automation.

Car-buyers are telling you what they want and how to win their business. They’re leaving a trail of data online with every move they make. And nearly seven out of ten of them are even willing to complete some or all their purchases online.1 But the game is constantly changing and, frankly, more complex than… Read More

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2024 Car Buyer Journey New Vehicle Buyers OEM

Harness the Power of Artificial Intelligence and Automation in Your Dealership

Recent Cox Automotive research shows that dealers have mixed feelings about artificial intelligence and automation. According to a survey of 360 dealers, both franchise and independent, fielded October 2-9, 2024, many dealership employees see the potential in AI: And yet, many also aren’t quite sure how to put artificial intelligence to use in their roles: … Read More

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Deal Central Enhances the Customer and Dealer Experience

Wickstrom Auto Group, a tech-forward dealership in Barrington, Illinois, views each customer as a unique individual with personalized interests, needs, and concerns—all of which can be addressed and resolved through the right technology. Recognizing that today’s buyers want an experience like what they get at major online retailers, Wickstrom Auto Group needed a solution and… Read More

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Dealer.com

Tech Trends to Watch in 2025

At NADA 2025, dealers have the opportunity to explore technology that will help them take big leaps in their ability to engage shoppers with personalized experiences, drive qualified leads, and ultimately close deals. Data-driven, connected solutions help dealerships provide consumers with more relevant and tailored experiences than ever before on their journeys to purchase and … Continued

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Dealer.com

NEW Learning Series: From Click to Close

As you know, most vehicle purchases in today’s times start out with a single click. And whether that click comes from an email, popup ad, or a vehicle listing – you have the opportunity to capture their attention at first click – the gateway to their vehicle shopping journey. We invite you to join us … Continued

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Autotrader

GA4 Updates: How to Use Better Tracking & Analytics to Empower Your Business

Featured Guests: George Nenni, Founder of Generations Digital and best selling Author, and Micah Tindor, Senior Director of Strategy for Kelley Blue Book ICO share some of the recent changes […]

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