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Seamless Selling: How to Build Omnichannel Experiences

Car buyers have evolved. They’re no longer content to show up at the dealership and have the deal process dictated to them. They want to work deals on their terms. Whether that’s all online, all in-store, or some combination of car buying channels, they want a seamless, transparent, and efficient car buying process – and… Read More

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Collect Customer Data Across Channels

Successful dealers in today’s competitive landscape share a key trait: they’ve prioritized omnichannel strategies—offering seamless shopping experiences online, in-store, and everywhere in between. According to the 2024 Cox Automotive Digitization of Automotive Retail Study, 73% of these dealers say their current tools deliver strong omnichannel capabilities. Explore the infographic below to see how these forward-thinking… Read More

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Omnichannel Tools to Improve Efficiency

Dealers who stand out in today’s market have one thing in common: They’ve made an investment in omnichannel experiences, meaning solutions that enable consumers to shop online, in-store and anywhere in-between. In the 2024 Cox Automotive Digitization of Automotive Retail Study, 73% of these dealers said their current tools provide a good omnichannel experience. Read… Read More

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Demystifying Data: A Look Inside the Real-Time Data and AI-Powered Workflows that Drive Deal Central

Today’s car buyers expect more than convenience—they expect intelligence. Car buyers want to feel empowered, not pressured. They want to buy a car—not be sold one. And they want to do it on their terms, whether that’s online, in-store, or somewhere in between. That’s why Cox Automotive created Deal Central—an AI-powered deal-making solution that redefines… Read More

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How Omnichannel Dealers and Outperforming their Peers to Win More Deals

Jessica Stafford, Senior Vice President of Consumer Solutions for Cox Automotive, joins Emma Hancock to discuss how omnichannel dealers are leveraging connected solutions to deliver a seamless buying experience, and how they are outperforming their peers and closing deals at a higher rate. Key Takeaways Timestamps 0:00 – 2:40 – Highlights of the Cox Automotive… Read More

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Ensure Continued Profitability by Prioritizing the Shopper Experience

Dealership profits and the consumer experience have always been (and will forever be) inseparably connected. As trends, market conditions, and technologies change, the way you treat your shoppers and the experiences that you deliver are always in your control. Even amid current economic uncertainty and an ever-growing list of factors that impact profitability, your long-term… Read More

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Stay in Sync with Car Shoppers

Did you know that new car buyer satisfaction reached an all-time high in 2024? As much as 75% of all new car buyers reported being satisfied with the car buying experience.* This record-high satisfaction can be attributed, in large part, to advancements in digital tools that create seamless online-to-in-store experiences. More consumers are using multiple… Read More

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Dealer Success Story: Fox Motors Group

In this exclusive interview, Yuriy Demidko, CIO at Fox Motors, shares how Deal Central has transformed their sales process—enhancing transparency, customer engagement, and continuity from online to in-store. “The customer starts in the digital realm and everything they’ve selected then gets transferred into the showroom… that fixes the disconnect that’s been endemic in the industry… Read More

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Deal Central Enhances the Customer and Dealer Experience

Wickstrom Auto Group, a tech-forward dealership in Barrington, Illinois, views each customer as a unique individual with personalized interests, needs, and concerns—all of which can be addressed and resolved through the right technology. Recognizing that today’s buyers want an experience like what they get at major online retailers, Wickstrom Auto Group needed a solution and… Read More

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Dealer Success Story: Paul Miller BMW

Paul Miller BMW, a luxury auto dealership serving the North New Jersey and New York City areas, prides itself on providing a unique, high-end car buying experience. Recognizing the rapidly changing automotive retail market and the evolving demands of modern customers, Paul Miller BMW knew they needed to differentiate themselves. Fernando Cerqueira, General Manager at… Read More

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