Should I Stay or Should I Go?
2017 Dealership Defection Study
Wednesday January 11, 2017
Article Highlights
- 92% of customers who left the dealership without buying said they would come back in the future.
- Top 3 Reasons for Purchase according to the 2017 Dealership Defection Study: Good deal (41%), Liked the car (26%), Dealership experience (21%)
- 54% of consumers who didn’t buy a vehicle (but intended to) test drove a vehicle at the dealership.
For the 2017 Dealership Defection Study, we surveyed 400 consumers nationwide who visited a dealership within the previous 24 hours to determine why a consumer chooses to purchase a car from your dealership – and conversely – when and why they walked away.
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