Q4 2021 Kelley Blue Book Brand Watch Report: Lexus Just Beats BMW as Most-Shopped Luxury Brand; Tesla on Their Heels
Lexus squeaked by BMW as the most-shopped luxury brand in the fourth quarter of 2021, a spot the German brand had held…
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Q4 2021 Kelley Blue Book Brand Watch Non-Luxury Report: New Products Lift Ford to Most-Shopped Brand, Beating Toyota
Hot new products and more plentiful inventory pushed the Ford brand to No. 1 in shopping consideration in the fourth quarter of…
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Q3 2021 Kelley Blue Book Brand Watch Report: Lexus Challenges BMW for Most-Shopped Luxury Brand
BMW retained its spot as the most-shopped luxury brand, but Lexus is closing in on the German brand, according to the Kelley…
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Q3 2021 Kelley Blue Book Brand Watch Non-Luxury Report: Hyundai Cracks the List of Top 5 Most Considered Brands
Hyundai cracked the list of Top 5 Most Considered Brands in the third quarter, according to the Kelley Blue Book Brand Watch…
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Q2 2021 Kelley Blue Book Brand Watch Report: Shopping Consideration Increases for Electrified Vehicles; Toyota, Tesla and Honda Dominate
Tesla again dominated for the most-shopped EVs, though it is starting to see some competition from newcomers, while Toyota and Honda led…
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Q2 2021 Kelley Blue Book Brand Watch Report: BMW Dominated; Porsche, Audi Accelerated; Tesla Slows
BMW had a stellar second quarter in shopping consideration that also translated into sales, according to the Kelley Blue Book Brand Watch™…
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Q2 2021 Kelley Blue Book Brand Watch: Truck Shopping Picks Up; Subaru Slips; Ram Tops in Important Factors
Inventory-constrained Toyota held on to the top spot for shopping consideration, but Ford narrowed the gap in the second quarter despite its…
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Q1 2021 Kelley Blue Book Brand Watch Report: Tesla, Volvo Gain While BMW, Mercedes-Benz Slip
Tesla made a stunning comeback by nearly every measure in the Kelley Blue Book Brand Watch™ report for luxury vehicles for the…
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Q1 2021 Kelley Blue Book Brand Watch Report: SUVs Hit Another Record; Subaru Models Ride the Wave
SUVs dominated again in the first quarter as Subaru Outback and Forester rode that wave, according to the Kelley Blue Book Brand…
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Q4 2020 Kelley Blue Book Brand Watch Report: Tesla’s Star Fades While Other Luxury Brands Rise
Tesla has been the rising star among luxury brands for the past couple of years, but the bright light of Tesla continues to fade as…
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