Q1 2022 Kelley Blue Book Brand Watch: Toyota, Tesla and Ford Dominate the Most-Shopped List of Electrified Vehicles
Surging gas prices in March led one-in-four shoppers to consider electrified vehicles, particularly EVs and hybrids, a trend likely to accelerate as…
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Q1 2022 Kelley Blue Book Brand Watch Report: BMW Reclaims Top Spot; Cadillac Surges to No. 2
BMW regained its spot as the most-shopped luxury brand in the first quarter of 2022, a spot it had held for the…
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Q1 2022 Kelley Blue Book Brand Watch Non-Luxury Report: Toyota Recaptures Top Spot Over Ford, Chevrolet Moves Up
Toyota returned as the most considered non-luxury brand after Ford’s brief occupation of the top spot, and Chevrolet closed in on both…
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Q4 2021 Kelley Blue Book Brand Watch: Shopping for Electrified Vehicles Sets Another Record and Goes Mainstream
Shopping for electrified vehicles set another record, and some models were among the most shopped of all luxury and non-luxury vehicles, electrified…
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Q4 2021 Kelley Blue Book Brand Watch Report: Lexus Just Beats BMW as Most-Shopped Luxury Brand; Tesla on Their Heels
Lexus squeaked by BMW as the most-shopped luxury brand in the fourth quarter of 2021, a spot the German brand had held…
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Q4 2021 Kelley Blue Book Brand Watch Non-Luxury Report: New Products Lift Ford to Most-Shopped Brand, Beating Toyota
Hot new products and more plentiful inventory pushed the Ford brand to No. 1 in shopping consideration in the fourth quarter of…
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Q3 2021 Kelley Blue Book Brand Watch Report: Lexus Challenges BMW for Most-Shopped Luxury Brand
BMW retained its spot as the most-shopped luxury brand, but Lexus is closing in on the German brand, according to the Kelley…
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Q3 2021 Kelley Blue Book Brand Watch Non-Luxury Report: Hyundai Cracks the List of Top 5 Most Considered Brands
Hyundai cracked the list of Top 5 Most Considered Brands in the third quarter, according to the Kelley Blue Book Brand Watch…
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Q2 2021 Kelley Blue Book Brand Watch Report: Shopping Consideration Increases for Electrified Vehicles; Toyota, Tesla and Honda Dominate
Tesla again dominated for the most-shopped EVs, though it is starting to see some competition from newcomers, while Toyota and Honda led…
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Q2 2021 Kelley Blue Book Brand Watch Report: BMW Dominated; Porsche, Audi Accelerated; Tesla Slows
BMW had a stellar second quarter in shopping consideration that also translated into sales, according to the Kelley Blue Book Brand Watch™…
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