Working Deals in a Digital World:
A Guide to Digital Retailing
Monday May 25, 2015
Article Highlights
- Dealerships have arrived at a moment of unprecedented opportunity, where it’s now possible to drive increased efficiency, profitability—and even customer loyalty—at the same time.
- When you bring Digital Retail tools into your sales process, you also need to bring a new mindset to that process as well.
- Dealer.com Seamless Websites deliver a fully-integrated Digital Retailing experience, allowing you to deliver what today’s automotive consumers expect: An accelerated buying experience that’s efficient, trustworthy and engaging.
Today’s car shoppers are looking for a shopping process more closely aligned with the way they shop for other consumer goods. They want a digital, seamless, and transparent process that’s done on their own schedule and drastically reduces time spent at the dealership.
Digital Retailing tools allow dealers and shoppers to start and make deals online, then finish them in store, creating a seamless path to purchase. Credit, finance, and trade information completed online, coupled with one-on-one shopper/dealer communication through MakeMyDeal, greatly reduce the time a customer has to spend at the dealership. Put all together and these tools create a vast improvement in the shopping experience for customers, and selling process for dealers.
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