- According to Cox Automotive research, car buyers are using a variety of devices to shop—including desktop and laptop computers, smartphones and tablets. Car shopping on multiple devices means multiple opportunities to connect and influence with shoppers to buy YOUR car from YOUR dealership.
- Regardless of the device being used, everything dealers should be doing online in terms of advertising is to get consumers to take action. And although dealers cannot control the device a car shopper will choose to use, as an advertiser, they can control the content and give consumers the experience they deserve.
- Is your dealership website optimized to offer a great mobile experience? It’s not just about making the desktop website smaller; it’s about solving for the unique set of expectations and audience behaviors of mobile car shoppers.
According to the 2015 Automotive Buyer Influence Study, 42% of all car buyers use multiple devices during the car-shopping process, and among Millennials, that number jumps to 50%. Powered by multiple devices and limitless access to information, today’s “always-on” consumer is compelling automotive dealers to recalibrate their business model. The tips and tactics in this handbook will help you deliver the online experience consumers expect.
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