chip shortage Archives

6 Takeaways from Latest Chip Shortage Consumer Impact Study 04/05/2022 Consumers are pessimistic about today’s automotive market that has been hobbled by inventory shortages due to the global computer chip shortage that has, in turn, led to high vehicle prices, according to the most recent survey by Cox Automotive. Cox Automotive has been tracking consumer behavior and attitudes regarding the chip shortage and its consequences since it began in the summer of 2021. The latest survey,… Read Article

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How Chip Shortages Changed the New Car Buying Journey 01/27/2022 For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over time. In 2021, we found that inventory disruptions have impacted many facets of the new car buying journey. Here’s what our latest study shows. The chip shortage affected the new car buying process, but shopper satisfaction remains high. … Read Article

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