Cox Automotive Inc.
4 min read
The Car Buying Journey: We’ve Come So Far, But There’s More Ahead 03/26/2025 Earlier this year, we unveiled the 15th edition of the Cox Automotive Car Buyer Journey Study. For 15 years, we’ve been tracking the twists and turns in the car buying journey focusing on new- and used- vehicle buyers. From the get-go, we've invested in this annual study not just to guide our strategy here at Cox Automotive, but also to serve you – our awesome industry… Read Article
Car Buyer Journey Market Insights Commentary & Voices
8 min read
Cox Automotive’s Car Buyer Journey Study Shows Satisfaction With Car Buying Improved in 2023 After Two Years of Declines 01/31/2024 ATLANTA, Jan. 31, 2024 – Cox Automotive’s annual Car Buyer Journey (CBJ) Study reveals that satisfaction with the vehicle shopping and buying experience improved in 2023 after declining in both 2021 and 2022. This is good news for automobile dealers, who will gather in Las Vegas starting Thursday, February 1, for the National Automobile Dealers Association’s annual convention. Cox Automotive will be the largest exhibitor at NADA… Read Article
Car Buyer Journey Press Releases
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Cox Automotive’s Car Buyer Journey Study Shows Satisfaction With Car Buying Improved in 2023 After Two Years of Declines 01/17/2024 Cox Automotive's annual Car Buyer Journey (CBJ) Study was released today, revealing that satisfaction with the overall vehicle shopping and buying experience improved in 2023 after declining in both 2021 and 2022. Car buying satisfaction, as the study indicates, peaked in 2020. The 2023 Cox Automotive Car Buyer Journey Study shows that improved inventory levels, the return of discounting, and a further proliferation of an omnichannel… Read Article
Car Buyer Journey Market Insights Commentary & Voices
9 min read
Cox Automotive’s Car Buyer Journey Study Shows Growing Frustration with Car Buying Process 01/18/2023 ATLANTA, Jan. 18, 2023 – New research released today by Cox Automotive shows that satisfaction with the car buying process declined in 2022 for the second straight year. The 2022 Car Buyer Journey Study reveals vehicle buyers were frustrated with high prices, limited availability, and the amount of time required to complete the process. Used-vehicle buyers, who are often more price sensitive and face higher interest… Read Article
Car Buyer Journey Press Releases
1 min read
2022 Car Buyer Journey Study Released 01/18/2023 The 13th annual Cox Automotive Car Buyer Journey Study reveals that satisfaction with the car buying process declined in 2022 for the second straight year. The 2022 Car Buyer Journey Study shows vehicle buyers were frustrated with high prices, limited availability, and the amount of time required to complete the process. Used-vehicle buyers, who are often more price sensitive and face higher interest rates, were particularly… Read Article
Car Buyer Journey Market Insights Commentary & Voices
3 min read
New Form Online Retailers See Significant Rise in Shoppers 02/28/2022 The new used-car online retailers like Carvana, Vroom and Shift reported explosive revenue growth in the last quarter and for the full year of 2021. That comes as no surprise in that these so-called New Form Online Retailers (NFORs) also have experienced a steady and substantial rise in the number of shoppers visiting their websites. One in four vehicle buyers visited a site like Carvana, Vroom… Read Article
Car Buyer Journey Market Insights Commentary & Voices
4 min read
How Chip Shortages Changed the New Car Buying Journey 01/27/2022 For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over time. In 2021, we found that inventory disruptions have impacted many facets of the new car buying journey. Here’s what our latest study shows.   The chip shortage affected the new car buying process, but shopper satisfaction remains high. … Read Article
Car Buyer Journey computer chip shortage chip shortage Market Insights Commentary & Voices
2 min read
2021 Car Buyer Journey Study Released 01/18/2022 The 12th annual Cox Automotive Car Buyer Journey Study reveals that overall car buying satisfaction remains at a near-record level, with the number of highly satisfied buyers higher than before the pandemic. The latest Car Buyer Journey Study finds that the modest retreat from the record high set in 2020 was due mostly to lack of inventory and high prices. Overall, 66% of consumers were highly… Read Article
Car Buyer Journey Market Insights Commentary & Voices
5 min read
Despite Inventory Shortage, High Prices, Overall Car Buyer Satisfaction Remains Near Record Levels, According to Cox Automotive Study 01/18/2022 ATLANTA, Jan. 18, 2022 – The 12th annual Cox Automotive Car Buyer Journey Study released today reveals that overall car buying satisfaction remains at a near-record level, with the number of highly satisfied buyers higher than before the pandemic. The latest Car Buyer Journey (CBJ) Study finds that the modest retreat from the record high set in 2020 was due mostly to lack of inventory and… Read Article
Car Buyer Journey Press Releases
4 min read
2020 Was a Breakout Year for New Form Online Retailers 03/03/2021 For 11 years now, the Cox Automotive Research & Market Intelligence team has been tracking the journey of car buyers, a winding road roughly 50 million Americans take every year as they set out to buy a vehicle, either new or used. The study, which has evolved over the past decade, is designed to provide a comprehensive look at the vehicle buying process in America, from the earliest… Read Article
Car Buyer Journey Market Insights Data Point