Marketing Articles, Insights & Research | Cox Automotive Inc.

Beat the Election Blues with These 3 Digital Strategies 11/04/2016 The 2016 election has affected the auto retail industry, especially those dealerships located within this year’s battleground states. Recent digital performance data points to decreases in shopping activity on dealership websites and a dip in sales for dealers located in Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Virginia, and Wisconsin. Consumer anxiety over the outcome of the election and its possible ramifications… Read Article

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The Ultimate Car-Shopper Carrot: Special Offers 04/01/2016 When was the last time you bought a TV at full price? How about that new golf club or bag? Truth is, as consumers, we’re all conditioned to look for deals, sales or specials on virtually anything we buy. It’s what we expect. Same goes for car buyers. Yet, only about 4.7% of dealers promote any specials on the third-party sites where they list their new… Read Article

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