Marketing Articles, Insights & Research | Cox Automotive Inc.

Cox Automotive Delivers First Synchronized Marketing, Sales, Service and Operations Solution 02/28/2022 ATLANTA, Feb. 28, 2022 – Cox Automotive today announced its suite of dealer software solutions that connects marketing, sales, service, and operations builds better consumer experience and improves retail bottom line by using robust first-party consumer data insights from the world’s most trusted consumer automotive platforms, Autotrader and Kelley Blue Book. Dealers using Dealer.com, VinSolutions, Xtime and Dealertrack DMS solutions have seen positive impacts to their… Read Article

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Beat the Election Blues with These 3 Digital Strategies 11/04/2016 The 2016 election has affected the auto retail industry, especially those dealerships located within this year’s battleground states. Recent digital performance data points to decreases in shopping activity on dealership websites and a dip in sales for dealers located in Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Virginia, and Wisconsin. Consumer anxiety over the outcome of the election and its possible ramifications… Read Article

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The Ultimate Car-Shopper Carrot: Special Offers 04/01/2016 When was the last time you bought a TV at full price? How about that new golf club or bag? Truth is, as consumers, we’re all conditioned to look for deals, sales or specials on virtually anything we buy. It’s what we expect. Same goes for car buyers. Yet, only about 4.7% of dealers promote any specials on the third-party sites where they list their new… Read Article

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