Cox Automotive Inc.
7 min read
Four essential strategies for successful digital advertising 07/24/2018 WELCOME TO THE “DIGITAL FIRST” ERA Digital advertising has evolved from a component of dealership marketing to the cornerstone of effective strategy. Cox Automotive's 2018 Car Buyer Journey study shows that nearly all car shoppers turn to the internet to research and consider their next automotive purchase. The same study also reveals that at the start of their shopping journey, 2 out of 3 shoppers do… Read Article
Websites Advertising SEO & SEM Marketing
4 min read
How to Tailor a Winning Holiday and Year-End Advertising Strategy 12/05/2016 The year’s quickly drawing to a close. It’s time for you to make room for next year’s incoming inventory by capitalizing on the seasonal demand of deal-seeking shoppers that are inspired by holiday sales events. To take advantage of this holiday shopping motivation and behavior, the majority of which begins with consumers researching vehicles on their phones, you need to adopt a well-funded, mobile-first strategy that’s focused on… Read Article
Advertising SEO & SEM Marketing