icon-branding
Events Icon
Created with Sketch.
Inventory Icon
Created with Sketch.
icon-mail-hover
icon-mail
Marketing Icon
Created with Sketch.
icon-operations
icon-phone-hover
icon-phone
Product Training Icon
Created with Sketch.
Sales Icon
Created with Sketch.
Service Icon
Created with Sketch.
icon-social-fb-hover
icon-social-fb
icon-social-google-hover
icon-social-google
icon-social-linkedin-hover
icon-social-linkedin
icon-social-rss-hover
icon-social-rss
icon-social-twitter
Created with Sketch.
icon-social-twitter-hover
icon-social-twitter
icon-social-youtube-hover
icon-social-youtube
It All Connects at NADA '24
Learn More
x
About Us
International
Careers
Contact
Brands
Autotrader
Central Dispatch
Dealer.com
Dealertrack
EV Battery Solutions
FleetNet America
Fleet Services
Kelley Blue Book
Manheim
NextGear Capital
vAuto
VinSolutions
Xtime
Solutions
Ecommerce
Retail360
How We Help
U.S.
Operations
Nurture Customer Relationships (CRM)
Run Your Dealership (DMS)
Inventory
Acquire & Dispose of Cars
Floor Plan Cars
Plan & Optimize Inventory
Protect Wholesale Purchases
Recondition Cars
Transport Cars
Self-Inspect Cars
Marketing
Advertise Online
Attract Trade-In Customers
Create Your Website
Manage Customer Price Expectations
Manage Your Social Community
Measure Marketing Performance
Rank Higher in Search Results
Sales
Access Credit App Network
Digital Retailing
Connect Your Sales and F&I Processes
Digital Commerce & Transaction APIs
Manage Rebates & Incentives
Speed Up Registration & Titling
Service
Attract and Retain more Fixed-Ops Business
Mobility
Servicing Fleets
Managing Fleets
Servicing EV Batteries
International
Operations
Inventory
Inventory Management Software
Purchase Protection
Reconditioning
Wholesale Marketplace
Marketing
Digital Marketing Services
Digital Media Solutions
Pricing & Valuations
Sales
Service
Ownership & Retention
Newsroom
Latest News
Market Insights & Outlook
Auto Market Snapshot
Learning Center
Press Releases
Press Contacts
Newsroom Contributors
Toggle Mobile Menu
Brands
Solutions
Learning Center
About Us
Careers
Newsroom
International
International
About Us
Contact
©2023 Cox Automotive. All Rights Reserved.
Brands
U.S.
International
U.S.
Operations
Inventory
Marketing
Sales
Service
Mobility
7 min read
Four essential strategies for successful digital advertising
07/24/2018
WELCOME TO THE “DIGITAL FIRST” ERA Digital advertising has evolved from a component of dealership marketing to the cornerstone of effective strategy. Cox Automotive's 2018 Car Buyer Journey study shows that nearly all car shoppers turn to the internet to research and consider their next automotive purchase. The same study also reveals that at the start of their shopping journey, 2 out of 3 shoppers do…
Read Article
Websites
Advertising
SEO & SEM
Marketing
4 min read
How to Tailor a Winning Holiday and Year-End Advertising Strategy
12/05/2016
The year’s quickly drawing to a close. It’s time for you to make room for next year’s incoming inventory by capitalizing on the seasonal demand of deal-seeking shoppers that are inspired by holiday sales events. To take advantage of this holiday shopping motivation and behavior, the majority of which begins with consumers researching vehicles on their phones, you need to adopt a well-funded, mobile-first strategy that’s focused on…
Read Article
Advertising
SEO & SEM
Marketing