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Four essential strategies for successful digital advertising 07/24/2018 WELCOME TO THE “DIGITAL FIRST” ERA Digital advertising has evolved from a component of dealership marketing to the cornerstone of effective strategy. Cox Automotive's 2018 Car Buyer Journey study shows that nearly all car shoppers turn to the internet to research and consider their next automotive purchase. The same study also reveals that at the start of their shopping journey, 2 out of 3 shoppers do… Read Article

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The Future Is Here: Digital Retail 02/22/2018 Almost everyone in the automotive retail market – and even some Silicon Valley startups – is speculating about the future of how cars will be bought and sold. Much of the hype in recent months has been about the predicted end of the car dealer and the shift to completely online retailing. The speculators have good reason to believe dramatic change is coming quickly to the… Read Article

Digital Retailing Websites Dealership Experience customer satisfaction Sales

Driving the Digital Deal 01/22/2018 Growing consumer preference for online shopping options creates a competitive opportunity for dealers. By implementing digital retailing strategies, dealers can: Align with consumer expectations. Improve overall operational efficiency. Drive product cross-selling opportunities to preserve the bottom line. Download the white paper below, and check out these leading insights that will help you integrate digital retailing into your sales strategy. Read Article

Digital Retailing Websites White Paper Sales

4 Truths of Digital Retailing 01/15/2018 The Cox Automotive Future of Digital Retail Study survey of 2,550 in-market shoppers reveals that most consumers prefer to purchase from a dealership that offers online purchase options. Learn how to provide a “connected” retail experience that seamlessly integrates online and offline car-buying options. Download the full study below or watch the video for highlights from this important research. Read Article

Digital Retailing Websites Dealership Experience customer satisfaction Market Insights Sales Economy & Trends

Why Website Security Is Essential for a Consumer-Centric Website Experience 04/18/2017 Anyone walking the convention floor at NADA in New Orleans a couple months ago couldn’t miss hearing about digital transacting. Dealer websites are in the midst of a major transition from being browsing-focused, catalog sites of inventory and basic dealer information, to full on consumer applications with digital retailing solutions and more shopper-centric capabilities. As websites make this shift, HTTPS security has become practically mandatory. Gone are… Read Article

Digital Retailing Websites Marketing

Padlock Power: Why You Should Secure Your Website with HTTPS 02/01/2017 Want to buy something online? Great! Just make sure you see a little padlock icon next to the URL field of the web address from which you want to buy. Never noticed that padlock? Try this: open up Chrome, Firefox, or Safari to name a few, go to Google and type “autotrader” in the search bar. When the search engine results page loads, you’ll see the… Read Article

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Mobile in the Showroom: Why it Fits 07/16/2016 It’s been debated at conferences, in showrooms, talked about over dinners, written about, studied and queried. Still, the question – and the debate – rages. Mobile. Does it fit in the dealership showroom? The short answer is yes. Of course. And if you’ve not integrated mobile devices throughout your sales showroom experience, consider the overwhelming amount of data that points you in that direction, such as… Read Article

Websites Dealership Experience Marketing