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Meeting demand for integrated online & offline car-buying options

4 Truths of Digital Retailing


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Article Highlights

  1. Consumers want to start the car-buying process online and finish it at the dealership. Dealers should enable consumers to take as many steps online as they like.
  2. Provide car-buyers with digital retailing tools for conducting research, securing financing and structuring the deal, both online away from the dealership and in-store.
  3. Ensure that dealership staff are trained as “product specialists” who act as consultants and listen to consumer needs in a low-pressure environment.

The Cox Automotive Future of Digital Retail Study survey of 2,550 in-market shoppers reveals that most consumers prefer to purchase from a dealership that offers online purchase options. Learn how to provide a “connected” retail experience that seamlessly integrates online and offline car-buying options. Download the full study below or watch the video for highlights from this important research.


4 Truths of Digital Retailing

Discover how to differentiate your dealership by providing a “connected” retail experience that seamlessly integrates online and offline car-buying options. See the complete study results.


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