- Consumers want to start the car-buying process online and finish it at the dealership. Dealers should enable consumers to take as many steps online as they like.
- Provide car-buyers with digital retailing tools for conducting research, securing financing and structuring the deal, both online away from the dealership and in-store.
- Ensure that dealership staff are trained as “product specialists” who act as consultants and listen to consumer needs in a low-pressure environment.
The Cox Automotive Future of Digital Retail Study survey of 2,550 in-market shoppers reveals that most consumers prefer to purchase from a dealership that offers online purchase options. Learn how to provide a “connected” retail experience that seamlessly integrates online and offline car-buying options. Download the full study below or watch the video for highlights from this important research.
4 Truths of Digital Retailing
Discover how to differentiate your dealership by providing a “connected” retail experience that seamlessly integrates online and offline car-buying options. See the complete study results.Download