icon-branding Events Icon Created with Sketch. Inventory Icon Created with Sketch. icon-mail-hovericon-mail Marketing Icon Created with Sketch. icon-operationsicon-phone-hovericon-phone Product Training Icon Created with Sketch. Sales Icon Created with Sketch. Service Icon Created with Sketch. icon-social-fb-hovericon-social-fbicon-social-google-hovericon-social-googleicon-social-linkedin-hovericon-social-linkedinicon-social-rss-hovericon-social-rss icon-social-twitter Created with Sketch. icon-social-twitter-hovericon-social-twittericon-social-youtube-hovericon-social-youtube

Meeting demand for integrated online & offline car-buying options

4 Truths of “Connected” Retail

Share

Facebook Share Twitter Tweet Linkedin Share Email Email

Article Highlights

  1. Consumers want to start the car-buying process online and finish it at the dealership. Dealers should enable consumers to take as many steps online as they like.
  2. Provide car-buyers with digital retailing tools for conducting research, securing financing and structuring the deal, both online away from the dealership and in-store.
  3. Ensure that dealership staff are trained as “product specialists” who act as consultants and listen to consumer needs in a low-pressure environment.

The Cox Automotive Future of Digital Retail Study survey of 2,550 in-market shoppers reveals that most consumers prefer to purchase from a dealership that offers online purchase options. Learn how to provide a “connected” retail experience that seamlessly integrates online and offline car-buying options. Download the full study below or watch the video for highlights from this important research.

 

4 Truths of “Connected” Retail

Discover how to differentiate your dealership by providing a “connected” retail experience that seamlessly integrates online and offline car-buying options. See the complete study results.

Download

Featured Solution

Receive monthly updates on the latest automotive marketing trends.