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See how Tom Wood Lexus is using Digital Retailing to power their online to in-store experience.
Three-quarters of shoppers are more likely to buy from the dealership that lets them start the buying process online.* Our digital retailing solution delivers an interactive, guided experience that helps you win shoppers during the earliest part of their shopping phase, driving them to your website and the online deal-structuring tools they want. Manage every point of online deal structuring that aligns with your operations and increase profitability with higher sales closing ratios, higher revenue per car with more F&I product sales, and lower cost per car sold.
A Unique Experience
Consumers feel like they control their buying experience and can self-pencil their deal terms.
Higher Profits
Lower costs per sale, along with higher closing ratios and revenues per car with more F&I sales.
Greater Control & Efficiency
While consumers control their experience, you manage all aspects of the deal structure to align with your operations and increased profits.
Provide the same digital retailing experience across Autotrader, Dealer.com and KBB.com within a guided shopping process.
Quotes can be customized using OEM and dealer incentives, as well as applicable taxes and fees.
The Cox Automotive Future of Digital Retail Study reveals that most consumers prefer to purchase from a dealership that offers online purchase options. Learn how to provide a connected sales experience that seamlessly integrates online and offline car-buying options.
GET THE STUDYWe're here to help! Learn more about making deals online or other Cox Automotive brands and solutions.
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