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Digital Retailing Client Case Study

See how Tom Wood Lexus is using Digital Retailing to power their online to in-store experience.

Accelerate your sales with the only connected buying experience that drives better deals

Three-quarters of shoppers are more likely to buy from the dealership that lets them start the buying process online.* Our digital retailing solution delivers an interactive, guided experience that helps you win shoppers during the earliest part of their shopping phase, driving them to your website and the online deal-structuring tools they want. Manage every point of online deal structuring that aligns with your operations and increase profitability with higher sales closing ratios, higher revenue per car with more F&I product sales, and lower cost per car sold.

Today's Consumers ...

...want to take steps online towards buying a car
...are more likely to buy from a dealership if they can start the buying process online
...still want help from the dealership staff even if online buying is available
...prefer to sign paperwork in the dealership

Only Cox Automotive simplifies the car-buying experience by seamlessly connecting dealers with shoppers across Autotrader, KBB.com and Dealer.com-powered websites

A Unique Experience
Consumers feel like they control their buying experience and can self-pencil their deal terms.

Higher Profits
Lower costs per sale, along with higher closing ratios and revenues per car with more F&I sales.

Greater Control & Efficiency
While consumers control their experience, you manage all aspects of the deal structure to align with your operations and increased profits.

Deliver the irresistible online buying experience shoppers expect

Provide the same digital retailing experience across Autotrader, Dealer.com and KBB.com within a guided shopping process.

  • Incentive and rebate data, personalized shopper selections for conditional programs (e.g., military & loyalty cash)
  • Taxes and Fees adjusted based on zip code
  • Price Offers give shoppers a sense of control and create greater engagement

Quotes can be customized using OEM and dealer incentives, as well as applicable taxes and fees.

  • Capture trade-in details and provide trade-in price. Reduce the friction of negotiating trade-in values with the industry’s most trusted offer resource.
  • The quick, easy, and secure way to receive consumer credit.
  • Capture consumer credit information and enable pre-qualification options.
  • Display deal terms clearly and let shoppers close themselves by accepting the deal terms online.
  • Take deposits by credit card, give consumers the commitment of a reserved vehicle with a scheduled appointment.
  • Access to the most extensive network of product providers with engaging content and videos, dealer-specific retail pricing, and real monthly payments.
  • 83% of shoppers are interested in learning about F&I products before entering the dealership.

Accelerate your sales with Digital Retailing

4 Truths of Digital Retailing

The Cox Automotive Future of Digital Retail Study reveals that most consumers prefer to purchase from a dealership that offers online purchase options. Learn how to provide a connected sales experience that seamlessly integrates online and offline car-buying options.


Ready to get started?

We're here to help! Learn more about making deals online or other Cox Automotive brands and solutions.

  • Looking for a demo?
  • Have a question about how this offering works with other Cox Automotive solutions?
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