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7 min read
Boost efficiency with a faster, more enjoyable car-buying process
07/09/2018
Here’s why things are changing and why connected retail operations are so important to your business These are challenging times for dealer operators. Business is good, but that doesn’t mean there aren’t issues keeping you up at night, bedeviling today's profitability and compromising your store’s future. At issue is a conundrum with no easy answer: the need to reduce costs and improve the efficiency of the…
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Digital Retailing
CRM
Fixed Ops
Dealership Experience
DMS
customer satisfaction
Operations
Play
34:11 min watch
Out-Retailing the Competition: Prepare for Today’s Preferred Buyer Experience
06/27/2018
SAAR is leveling and an increasing supply of used cars is creating price pressure on new cars. This more competitive marketplace is making every point of market share even more valuable. The way to gain that market share is by delivering a better car-buying experience where digital buying options play a central role. Cox Automotive’s Future of Digital Retail Study reveals that 83% of consumers want to start…
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Digital Retailing
customer satisfaction
Sales
8 min read
2018 Emotional Connections Study
03/07/2018
It’s no surprise that buying or leasing a vehicle is an emotional experience for consumers, but the Cox Automotive 2018 Emotional Connections Study reveals the specific emotions and pain points consumers undergo through all phases of the vehicle purchase process. Armed with insight into these varying emotions, dealers have an opportunity to reduce negative emotions and enhance positive portions of the experience. Download this examination of…
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Digital Retailing
Dealership Experience
Research
customer satisfaction
Sales
4 min read
The Future Is Here: Digital Retail
02/22/2018
Almost everyone in the automotive retail market – and even some Silicon Valley startups – is speculating about the future of how cars will be bought and sold. Much of the hype in recent months has been about the predicted end of the car dealer and the shift to completely online retailing. The speculators have good reason to believe dramatic change is coming quickly to the…
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Digital Retailing
Websites
Dealership Experience
customer satisfaction
Sales
8 min read
4 Truths of Digital Retailing
01/15/2018
The Cox Automotive Future of Digital Retail Study survey of 2,550 in-market shoppers reveals that most consumers prefer to purchase from a dealership that offers online purchase options. Learn how to provide a “connected” retail experience that seamlessly integrates online and offline car-buying options. Download the full study below or watch the video for highlights from this important research.
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Digital Retailing
Websites
Dealership Experience
customer satisfaction
Market Insights
Sales
Economy & Trends