customer satisfaction Archives

Boost efficiency with a faster, more enjoyable car-buying process 07/09/2018 Here’s why things are changing and why connected retail operations are so important to your business These are challenging times for dealer operators. Business is good, but that doesn’t mean there aren’t issues keeping you up at night, bedeviling today's profitability and compromising your store’s future. At issue is a conundrum with no easy answer: the need to reduce costs and improve the efficiency of the… Read Article

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Out-Retailing the Competition: Prepare for Today’s Preferred Buyer Experience 06/27/2018 SAAR is leveling and an increasing supply of used cars is creating price pressure on new cars. This more competitive marketplace is making every point of market share even more valuable. The way to gain that market share is by delivering a better car-buying experience where digital buying options play a central role. Cox Automotive’s Future of Digital Retail Study reveals that 83% of consumers want to start… Read Article

Digital Retailing customer satisfaction Sales

2018 Emotional Connections Study 03/07/2018 It’s no surprise that buying or leasing a vehicle is an emotional experience for consumers, but the Cox Automotive 2018 Emotional Connections Study reveals the specific emotions and pain points consumers undergo through all phases of the vehicle purchase process. Armed with insight into these varying emotions, dealers have an opportunity to reduce negative emotions and enhance positive portions of the experience. Download this examination of… Read Article

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The Future Is Here: Digital Retail 02/22/2018 Almost everyone in the automotive retail market – and even some Silicon Valley startups – is speculating about the future of how cars will be bought and sold. Much of the hype in recent months has been about the predicted end of the car dealer and the shift to completely online retailing. The speculators have good reason to believe dramatic change is coming quickly to the… Read Article

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4 Truths of Digital Retailing 01/15/2018 The Cox Automotive Future of Digital Retail Study survey of 2,550 in-market shoppers reveals that most consumers prefer to purchase from a dealership that offers online purchase options. Learn how to provide a “connected” retail experience that seamlessly integrates online and offline car-buying options. Download the full study below or watch the video for highlights from this important research. Read Article

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