Meeting demand for integrated online & offline car-buying options
Out-Retailing the Competition: Prepare for Today’s Preferred Buyer Experience
Wednesday June 27, 2018
Video Highlights
- Fulfilling customer’s requirements will require new processes, including channeling new deals to the right person within your store.
- Operations will need to be put in place to manage a different workflow for the customer; high-pressure sales tactics will be used less in-store as customers prefer to complete more purchase steps online.
- To meet the demands of an customers' preferred buying experience, dealerships will need to invest in technology which maintains consistent pricing, personalizes shopper incentives and programs, integrates with systems that can process transactions securely and manages inventory in real-time .
SAAR is leveling and an increasing supply of used cars is creating price pressure on new cars. This more competitive marketplace is making every point of market share even more valuable. The way to gain that market share is by delivering a better car-buying experience where digital buying options play a central role. Cox Automotive’s Future of Digital Retail Study reveals that 83% of consumers want to start the car-buying process online. Not only that, dealers who offer online steps to the sale have a competitive advantage as 85% of consumers are more likely to buy from a dealership where they can start the process online. This webinar walks through the challenges and opportunities facing automotive retail today and provides steps that dealers can take now to out-retail the competition.
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