Customer Relationship Management (CRM) Related Content | Cox Automotive Inc.

CRM Strategies to Drive Dealership Success in 2019 12/14/2018 As dealerships face increasing competition amid shrinking margins, a strong CRM strategy should be the cornerstone of every dealership. Most dealerships, though, are still struggling to optimize their system. Many dealerships have invested in a new CRM but aren’t seeing a return on their investment. Some have fallen behind on updating the CRM and haven’t been able to motivate their teams. Others find their sales figures… Read Article

CRM Staffing Back Office

Is It Time to Reevaluate Your Dealership’s CRM? 08/20/2018 As the saying goes, we all strive to “work smarter, not harder.” That’s undoubtedly why your dealership invested in its current CRM: to get a tool for improving workflow, increasing efficiency and boosting ROI. What happens when your salespeople have had time to get to know your CRM, but the improvements aren’t materializing or are less dramatic than you’d hoped? Assuming your staff is using the… Read Article

CRM sales process Sales Back Office

Want to Improve Employee Retention and Satisfaction? Everyday Tools and Technology Can Help 08/07/2018 Happy employees make for successful dealerships. It’s hard to disagree with that statement, right? Everyone wants employees to enjoy their work, be motivated to succeed, and to relish the idea of coming to work every day. But we all know that it’s not so simple. Boosting morale – and maintaining it – is a complex mesh of salary, opportunity, culture, and the day-to-day requirements of work.… Read Article

CRM Fixed Ops DMS F&I Staffing Back Office

A Way to Increase Profitability That Many Dealerships Overlook 08/06/2018 We all know that margins are shrinking for dealerships and that it’s a trend that is likely to continue. With that in mind, it’s important to look for ways to preserve your dealership’s profits. Where should you start? The smart money’s on employee retention. Let’s take a look at some numbers from the Cox Automotive Dealership Staffing Study to understand why this is so important: The average dealership… Read Article

CRM Staffing Back Office

How to Convert on the 3 Customer Buying Signals 07/30/2018 We live in an age where technology provides dealerships with an immense amount of data about what customers want—but only if they read their buying signals correctly. Even though this data is available to the sales staff, salespeople don’t always know the best way to capitalize on it, missing key opportunities to improve the customer’s experience and close the deal. So, how can dealers ensure their… Read Article

CRM sales process Sales Back Office

Boost efficiency with a faster, more enjoyable car-buying process 07/09/2018 Here’s why things are changing and why connected retail operations are so important to your business These are challenging times for dealer operators. Business is good, but that doesn’t mean there aren’t issues keeping you up at night, bedeviling today's profitability and compromising your store’s future. At issue is a conundrum with no easy answer: the need to reduce costs and improve the efficiency of the… Read Article

Digital Retailing CRM Fixed Ops Dealership Experience DMS customer satisfaction Back Office

5 Steps to Buying the Perfect Dealership Software 02/12/2018 By Chase Abbott, Vice President, Sales – VinSolutions and Dealertrack F&I Dealers know a thing or two about big, complex decisions. As you know, customers wrestle with vehicle purchases every day. You answer their questions and wait through the number-crunching and the weighing of pros and cons. You watch husbands call wives and wives text husbands for second opinions before finalizing anything. You guide them through… Read Article

CRM DMS Back Office

How Best-in-Class Dealers Are Making More Customer Connections 07/20/2017 The CRM is a relatively recent addition to the automotive dealership, but it’s already revolutionized the way dealers connect with their customers. Every logged customer record, every report and every process gives dealers more information about their customers. And more information means a better chance to close the sale, along with better odds of customer retention. But many dealers still struggle to use their CRM effectively.… Read Article

CRM Sales Back Office

How the Best Dealers Stay Top-of-Mind 07/07/2017 Customer retention is every dealership’s goal, but few have mastered a practical way to accomplish it. And that’s for a variety of reasons that have to do with modern customers and modern dealerships. Modern customers have many options for products and services besides your dealership, and it’s easy for them to be choosy. Modern dealerships have specific sales figures to hit; getting a sale from one… Read Article

CRM Marketing Back Office

The CRM Paradox 01/24/2013 Customer relationship management (CRM) automotive system data often depicts a contrary account of car-buying behavior than behavioral research shows. In an attempt to better understand this disparity, an independent market research firm compared proprietary CRM data from select partner companies with post-purchase survey research of 4,700 car buyers, and the results were staggering. Methodology Autotrader commissioned KS&R, a third-party market research firm based in Syracuse, N.Y.,… Read Article

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