Today’s connected consumers expect a connected dealership
Driving the Digital Deal
Monday January 22, 2018
Article Highlights
- Consumers have come to expect a seamless online-to-offline shopping and buying experience. Digital retailing addresses this consumer shift and provides a proven solution for the automotive industry.
- By giving shoppers the tools to complete car-buying activities either online or offline, whichever they prefer, dealers can: gain customer trust, boost repeat and referral business and increase brand strength and reputation.
- The right digital retailing strategy leverages a multitude of online sales opportunities to engage with the consumer during the research phase... including F&I. In fact, F&I educational resources within a digital retailing workflow provide an opportunity to increase the likelihood of value-added product sales.
Growing consumer preference for online shopping options creates a competitive opportunity for dealers. By implementing digital retailing strategies, dealers can:
- Align with consumer expectations.
- Improve overall operational efficiency.
- Drive product cross-selling opportunities to preserve the bottom line.
Download the white paper below, and check out these leading insights that will help you integrate digital retailing into your sales strategy.
![](https://www.coxautoinc.com/wp-content/uploads/2018/01/Driving-the-Digital-Deal-White-Paper.png?w=704)
Driving the Digital Deal
Learn how you can use digital retailing to meet consumer demand, streamline the sales process and boost the bottom line.
Download