Cox Automotive Inc.
6 min read
Keys to Personalized Marketing on Dealer Websites 06/29/2018 Anyone who has browsed the “recommended for you” section of Amazon knows that curated shopping experiences provide convenience and enable shoppers to find relevant merchandise faster, which is key to building brand loyalty. In the automotive space, the prevalence of online vehicle research, as well as the resulting increase in available consumer shopping data, has made it possible for dealers to bring new levels of customization… Read Article
White Paper website personalization Marketing
12 min read
Driving the Digital Deal 01/22/2018 Growing consumer preference for online shopping options creates a competitive opportunity for dealers. By implementing digital retailing strategies, dealers can: Align with consumer expectations. Improve overall operational efficiency. Drive product cross-selling opportunities to preserve the bottom line. Download the white paper below, and check out these leading insights that will help you integrate digital retailing into your sales strategy. Read Article
Digital Retailing Websites White Paper Sales
4 min read
What Drives Shopping Choices for Vehicle Re-Purchasers? 02/17/2016 Since 2010, the Autotrader Sourcing program has been conducting an annual survey of consumers who bought vehicles from over 400 franchise and independent dealerships across the U.S. The research provided insights into a variety of important questions about these vehicle “re-purchasers,” including what percentage of them: Returned to buy from the same dealership Re-purchased the same make Re-purchased the same make and model The survey also… Read Article
White Paper Dealership Experience Sales Marketing
1 min read
It's About Time 11/24/2014 To better understand the disconnect between customer expectations and the dealership experience, as well as areas of opportunities where dealerships may better align their in-store processes with customer requirements, Autotrader conducted an analysis of four disparate dealerships to document a baseline of dealership processes and cycle time to help identify strategies that can create a competitive advantage. Read Article
White Paper Dealership Experience
1 min read
The CRM Paradox 01/24/2013 Customer relationship management (CRM) automotive system data often depicts a contrary account of car-buying behavior than behavioral research shows. In an attempt to better understand this disparity, an independent market research firm compared proprietary CRM data from select partner companies with post-purchase survey research of 4,700 car buyers, and the results were staggering. Methodology Autotrader commissioned KS&R, a third-party market research firm based in Syracuse, N.Y.,… Read Article
CRM White Paper