Article Highlights

1. An analysis of the 2015 survey of 38,169 respondents showed that 84% of new car buyers and 73% of used car buyers surveyed bought a vehicle to replace the one they were driving at the time of purchase.
2. A good dealership experience has a significant impact on whether repurchasers shop around to multiple dealers or return to a dealership where they had prior experience.
3. Consumer loyalty to a dealership is stronger than consumer loyalty to vehicle make. Buyers go back to a dealership, even if not for the same make/model, which is particularly true for used car buyers.