icon-branding Inventory Icon icon-mail-hovericon-mail Marketing Icon icon-operationsicon-phone-hovericon-phone Product Training Icon Sales Icon Service Icon icon-social-fb-hovericon-social-fbicon-social-google-hovericon-social-googleicon-social-linkedin-hovericon-social-linkedinicon-social-rss-hovericon-social-rss icon-social-twitter icon-social-twitter-hovericon-social-twittericon-social-youtube-hovericon-social-youtube


View Details x

2016 CPO Study

Why CPO Vehicles Are a Win-Win-Win for Automotive


Facebook Share Twitter Tweet Linkedin Share Email Email

Article Highlights

  1. DEALER WIN: CPO vehicles sell 5 days faster than non-CPO vehicles.
  2. OEM WIN: CPO increases loyalty and satisfaction for the given brand.
  3. CONSUMER WIN: 64% of consumers purchase CPO for increased peace of mind.

Many dealers and OEMs are hesitant to dive into the certified pre-owned (CPO) market, but this segment has never been more important. For one thing, it’s growing fast. Currently, 3 million consumers are interested in a CPO vehicle, and that number could rise to 5.2 million by 2020. But what’s behind this increase? What makes CPO vehicles so compelling to consumers — and how can dealers and OEMs benefit from getting on board?

Cox Automotive 2016 CPO Study

See the infographic to learn more about the benefits of CPO vehicles.


Featured Solution

Sign up to receive bi-weekly updates with the latest car buyer insights, automotive trends and operational best practices.