Shoppers have their own browsing habits when viewing third-party sites, but not all consumer activity on these portals has equal weight. Cox Automotive will address that this year with a new feature on its digital nGauge product. Today, consumers visiting dealership sites run by Cox Automotive’s Dealer.com get points based on their activities through nGauge’s … Continued
Dealership General Manager Jim Farkas was spending several hours each day in his office analyzing the dealership’s digital advertising, business analytics and vendor performance. The task was a frustrating time suck, but it was necessary, he said, because digital technology requires a consistent message and efficient vendors. Then, Farkas had an epiphany. “I can sit … Continued
Cox Automotive is in a unique position to provide unmatched insights from an unparalleled perspective to our clients. And the 2017 Cox Automotive Insights Book is the latest expression of the breadth of our knowledge and our commitment to helping our clients achieve exponentially better outcomes with improved process efficiency, revenue, innovation, customer experiences and … Continued
As a former real estate economist now firmly ensconced in the automotive industry, I’ve enjoyed comparing and contrasting the trends, drivers and characteristics of the two industries that represent the biggest purchases consumers make. Despite all of the negative headlines suggesting automotive lending could be the next financial disaster, I’ve developed a new appreciation for … Continued
Once a year, Cox Automotive drops 13 to 15 auto retail executives in a remote wooded area in northern Georgia. The exact location is a secret, and how each of them gets there varies: Some are taken by air, some by land and some by water. The assorted travel approach is deliberate to force the … Continued
CARY, N.C. – During his first quarterly conference call as chief economist at Cox Automotive, Jonathan Smoke chuckled for a moment when an investment analyst from Goldman Sachs asked about the rate consumers are keeping the vehicles they had just spent anywhere from 24 to 36 months leasing. “Thanks for asking the most difficult thing … Continued
Traditionally, there have been two ways of owning a vehicle: buying one or leasing one. But now you can subscribe to one. Riding on the subscription craze that has engulfed e-commerce for some time (think beauty and lifestyle subscriptions boxes, razor blade subscriptions, and entertainment streaming services), the automotive world is starting to catch up. … Continued
Each month automotive industry experts from Cox Automotive and its brands host a sales day commentary call to provide insights into the previous month and to answer media questions related to market movement. The audio for the most recent call which covers the July selling month is available. Below is written commentary from our industry … Continued
The move gives dealers the ability to list newly bought stock on Motors.co.uk and Flex dealer websites with just one click, meaning Motors.co.uk customers who ‘win’ vehicles online through fellow Cox Automotvie UK brand Dealer-Auction.com can now immediately upload their new stock to their listings. By using Motors.co.uk’s AutoEdit Go online stock registration platform, dealers … Continued
Consumer searches for electric vehicles have increased 38 per cent year-on-year for the first part of 2017, according to online car and van retailer, Motors.co.uk. Please find below a comment and stats from Motors.co.uk in relation to the government’s move to ban new diesel and petrol cars and vans in the UK from 2040. Motors.co.uk … Continued