Brad Hartsell, Director of Operations for the Bob Loquercio Auto Group’s Indiana division, has a clear message: dealership success today depends on more than just selling cars, it’s about leveraging connected solutions that deliver real results.
Data That Drives Confident Decisions
In a business where every decision counts, Brad relies on data to guide strategy and execution.
“I challenge anybody to find better data than Cox Automotive data.”
Whether it’s understanding competitive pricing, customer behavior, or inventory trends, the depth and accuracy of the data gives his team confidence.
“Without that data, all we can do is hope. But with the data, we win.”
Products from Cox Automotive’s vAuto and VinSolutions provide real-time insights that help Brad’s team make smarter acquisition and sales decisions without second guessing.
Growth Fueled by Smart Technology
The Bob Loquercio Auto Group has expanded from just a few stores to 17 and counting. Brad attributes much of that growth to the strategic use of connected tools from Cox Automotive.
“We expect that number to grow five, six, seven even more over the coming years.”
By streamlining operations and improving performance across departments, the group is scaling efficiently and growing quality engagement.
Customer Experience That Builds Loyalty
A more efficient dealership also creates a better experience for your customers.
Brad’s team has reduced customer wait times by 25 minutes during the purchase process with Cox Automotive’s connected technology that makes every transaction seamless.
In the service lane, customers receive text messages or emails that detail and prioritize needed repairs, allowing them to pick and choose the services they want without any need to talk to a service advisor.
“Xtime helped us achieve a $160 RO improvement just by making communication seamless.”
Inventory Acquisition Made Smarter
Acquiring inventory from the service drive has become a strategic advantage.
“Last month alone, we acquired 17 vehicles out of our service drive.”
Brad’s team uses VinSolutions, Xtime, and vAuto in tandem to identify desirable vehicles, assess value, and make offers that benefit both the dealership and the customer.
“It’s a win-win not only for us, but also for the consumer.”
Connectivity That Powers Performance
The real magic happens when all the tools work together. From sales to service, every touchpoint is connected.
“To simply streamline everything from Sales to Service is invaluable.”
Brad’s team uses Dealertrack, Dealer.com, Autotrader, and more—all integrated to create a unified experience for staff and customers alike.
“When you have all of these solutions together, your customers will understand and feel the difference.”
Watch Brad’s Full Story
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