Cox Automotive hosted an electrifying event at the legendary Circuit of The Americas (COTA) in Austin, TX—bringing together top automotive minds, dealer partners, and Cox Automotive leaders for a high-octane experience that fused insight with adrenaline.
This wasn’t just another industry event—it was a showcase of how Cox Automotive is driving real, innovative, and measurable change.
Attendees got hands-on with Cox Automotive’s latest tools, exploring how transparency, speed, and connected workflows are reshaping the retail experience. Live polls and feedback sessions revealed common pain points—like desk manager bottlenecks and disconnected systems—and how Deal Central is solving them with real-time communication and streamlined processes.
Of course, no visit to COTA is complete without some high-speed excitement. Guests toured the garages, climbed the observation tower, and hit the track in BMW M3’s—adding a rush of adrenaline to an already exhilarating day.
Driven by Innovation wasn’t just an event—it was a statement. Cox Automotive is leading the charge toward a faster, smarter, and more customer-centric future. And for those who missed it? The momentum is just getting started.
