Paul Miller BMW, a luxury auto dealership serving the North New Jersey and New York City areas, prides itself on providing a unique, high-end car buying experience. Recognizing the rapidly changing automotive retail market and the evolving demands of modern customers, Paul Miller BMW knew they needed to differentiate themselves. Fernando Cerqueira, General Manager at Paul Miller BMW, shares insights on how the dealership leverages Deal Central to enhance transparency, build trust, empower staff, and seamlessly integrate finance products.
“Deal Central is helping us to differentiate ourselves from all of our competitors by delivering a trustworthy experience that is unordinary for the right reasons.”
From future-proofing the customer experience with integrated solutions to leveraging data and insights, learn how Deal Central helps dealers like Fernando boost profitability and stay ahead of the competition.
