Discover a more intelligent way to sell with Deal Central through the insights of Colin Wickstrom, Dealer Partner, from Wickstrom Auto Group. Learn how Deal Central enhances the customer experience by improving transparency, building trust, and empowering staff.
“What’s been really impactful for me as a dealer and being around the business for 30 plus years is I’ve seen new salespeople that have very little training go through the entire Deal Central product with the customer. They walk up to the desk with the car sold, an F&I product or two sold, and ready to send the customer on their way. I’ve never seen that before until now.”
In this video, Colin explains how Deal Central helped Wickstrom Auto Group boost profitability and stay ahead of the competition by seamlessly integrating finance products into the deal process and leveraging data and insights.
