“I couldn’t imagine doing it without all these solutions all together.”
– Mike O’Toole, Used Car Director
Mohawk Honda drives efficiency, growth, and customer satisfaction leveraging a connected ecosystem of solutions that power every part of the dealership. For Mike O’Toole, Used Car Director, and Jennifer DeCiero, BDC Manager, the real advantage comes from Cox Automotive products working together, seamlessly.
Seamless Inventory and Customer Connection
Mike O’Toole has seen firsthand how integrating inventory management and CRM platforms streamlines operations:
“Our connection between vAuto and VinSolutions, our CRM, is vital. That way we can connect the vehicles that we’ve acquired with our customers that are inquiring about them.”
The payoff: When customers arrive for an appointment to see a vehicle, the sales team knows the customer, their vehicle of interest and any prior conversations with BDC or sales team members.
Efficiency in Reconditioning and Service
Managing used vehicle reconditioning is easier and more transparent with iRecon from vAuto:
“Using the iRecon tool makes it very easy and very efficient to get those vehicles through. We have vision as to what exact step that vehicle’s in.”
— Mike O’Toole
The payoff: Mohawk gets cars reconditioned and online faster than many dealers. In addition, integrations between vAuto, Xtime and Kelley Blue Book Instant Cash Offer pave the way for engaging service customers to appraise and potentially purchase their vehicle when the time is right for them.
Technology That Enables High-Volume Success
The right technology is essential for handling Mohawk Honda’s impressive sales volume:
“We’re averaging between 500 and 600 cars a month, and with that type of volume, you really need a CRM platform that’s user friendly, that doesn’t require a ton of maintenance.”
— Jennifer DeCiero
The payoff: The ability to customize and scale customer touchpoints, tasks, and statuses with VinSolutions ensures Mohawk maintains connections to customers, setting the stage for future business.
“The Cox Automotive umbrella is just invaluable to us.”
— Jennifer DeCiero
Empowering Every Role at the Dealership
The connectivity of Cox Automotive platforms benefits everyone at Mohawk Honda—from managers to salespeople to BDC reps:
“All of these different platforms…enable our managers, our salespeople, and our BDC reps alike to really work the most efficiently and get the most out of every hour that they’re here at Mohawk Honda.”
— Jennifer DeCiero
The payoff: Everyone at Mohawk shares the same view of customers and recent outreach, which enables a more positive, customer-centric experience.
Staying Ahead in a Fast-Moving Market
Mike sums up the importance of staying connected and data-driven:
“We have all the data we need to make our daily decisions about our business…I couldn’t imagine doing it without all these solutions all together.”
— Mike O’Toole
