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4 Incentive Pillars for Powering Consumer Transactions


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The Cox Automotive Rates & Incentives (CAR&I) team has identified the must haves for your digital and in-store retailing process. The areas to focus on are:

  1. Completeness
  2. Transparency
  3. Accuracy
  4. Timeliness
Completeness – Does your data provider audit with OEM configuration tools?

Complete listings need to include all rates, residuals, rebates and incentives for all U.S. and Canadian OEMs to attract buyers.

Transparency – Knowing the complexity and lending rules are key to your business results and transparency with your dealers.

Build trust and credibility, with consistent pricing in the store and online to increase the chance of sales and referrals.

Accuracy – When the listing is complete and transparent, make sure it’s accurate.

It is crucial to have accurate, up-to-date OEM and captive source information. Show customers financing and lease deal options in one place.

Timeliness – When your listing is complete, transparent and accurate – you need to get it out to your audience.

Today’s online buyer is spending less time shopping online so its important to deliver the deal before it’s too late.

Key Takeaways
  • Completeness + Transparency + Accuracy + Timeliness = A Successful Transaction
  • Following these four pillars will help you better your digital and in-store retailing process.
  • Making sure your listing is complete with every rate and incentive detail, listed both online and in-store and that the listing gets published in a timely fashion is key to making your transactions moving forward a success.

To learn more about our four pillars and how you can apply them to your digital and in-store process, download our ebook below.

Get the ebook

Learn more about our four pillars and how you can apply them to your digital and in-store process.


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