Trade-In Articles, Insights & Research | Cox Automotive Inc.

A Faster, Simpler Trade-In Process 08/07/2017 Dealers understand just how excited customers can be when shopping for a new vehicle. The joy on their faces is evident when they step foot in the dealership, when they begin discussing different vehicles with a sales person, and when they take those cars out for the first test drive. The whole car-buying shopping process is one of wonder, and it is dealers’ jobs to ensure… Read Article

Trade-In Valuations Inventory

Dealer Uses Trade-In Tool to Maximize Inventory Acquisition & Improve Customer Handling 06/03/2016 Case studies from Kelley Blue Book are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at an Independent dealer’s experience with Kelley Blue BookSM Instant Cash Offer and how it supports a dealer’s operations in the critical steps leading to a sale – specifically the areas of vehicle selection,… Read Article

Inventory Case Study Trade-In Inventory Sales