Luxury & Leasing:
Taking Advantage of Affordable Luxury
Thursday October 27, 2016
Article Highlights
- Luxury represents the biggest leasing opportunity.
- Luxury brands do not always equate to the most expensive monthly payments. Leverage monthly payment comparisons as an upsell tool.
- Lessees are more likely to upgrade than New buyers are, so focus on upselling luxury trim levels and entry-level luxury models to lessees.
OEM offerings, prices and incentives are blurring the line between luxury and non-luxury vehicles. Luxury brands are introducing lower-price models to drive higher volumes, while non-luxury brands are implementing higher trim levels to target luxury buyers. Download this information sheet to learn more about how coordinating marketing efforts with OEM offerings can help dealerships take advantage of this trend, especially since lease volume is largest among the Luxury sub-segments of the Car and SUV/CUV segments.
Taking Advantage of Affordable Luxury
See this information sheet to learn more about the opportunity with luxury & leasing.
DownloadFeatured Solution
Tags
Related Content
Sales
The New Car Inventory Derby of 2021
Every spring I look forward to the first weekend in May to watch The Kentucky Derby. In this year’s race, Bob Baffert ...
Read Article
Featured Solution
Provision: Used Car Inventory Management Software
Provision® gives you the data you need to know your competition, efficiently manage your inventory, and increase sales velocity and profitability.
Read Article
Sales
Case Study: How Clark Knapp Honda Speeds Up Sales
A FASTER BUYING PROCESS TRANSCENDS INCOME LEVELS
Family-owned Clark Knapp Honda sits ten miles from the U.S/Mexico bord...
Read Article
Sales
Offers are Options: Here’s How Digital Retailing Helps You Get to the Final Deal
“Look, digital retailing and the transparency it brings is not the issue. And the ‘race to the bottom?’ That’s t...
Read Article