The COVID-19 pandemic turned 2020 into one of the most difficult years in a century, uprooting lives all over the world. Last March, many people in the U.S. had to quickly adapt to what is now commonly referred to as the “new normal.”
The pandemic also significantly altered the U.S. automotive industry, particularly in three ways:
1) THE DIGITIZATION OF RETAIL
2) THE RISE OF TOUCHLESS SERVICE
3) THE RESURGENCE OF OWNERSHIP
Over the past year, the Cox Automotive Research and Market Intelligence team conducted extensive research as the auto market adapted and evolved to meet the changing expectations and needs of consumers. To help dealers turn the lessons of the past year into competitive advantages, key insights from several different studies have been combined into a single brochure.
If you have questions or would like to discuss the findings, reach out to the Cox Automotive Public Relations Team.