Did you know that new car buyer satisfaction reached an all-time high in 2024? As much as 75% of all new car buyers reported being satisfied with the car buying experience.* This record-high satisfaction can be attributed, in large part, to advancements in digital tools that create seamless online-to-in-store experiences.
More consumers are using multiple channels to buy a car—online, in-store, or some combination of channels. This preferred consumer approach demands that dealerships deliver a consistent, connected car buying experience that keeps shoppers and dealers in sync across every stage of the purchase process.
Retail360, Cox Automotive’s suite of connected end-to-end tools, enables your dealership to deliver the seamless experience consumers want. With industry-leading solutions and consumer sites, Cox Automotive connects and enables shopping and buying across all channels.
Through the power of Cox Automotive’s Retail360 ecosystem, a shopper can start the buying journey by looking for vehicles on Autotrader or a dealership’s Dealer.com website. At the same time, they might be interested in learning the value of their trade-in by doing research on Kelley Blue Book.
This might lead them to do more research online: looking for vehicles, reading articles, and watching videos. Even before they reach out to the dealership, the sales team can see that shoppers are actively looking for cars through VinSolutions.
When they arrive in the showroom, dealers can use Dealertrack to build a deal and secure financing options. vAuto solutions also help ensure that trade-ins are valued correctly, align with inventory strategy, and maximize your profit potential.
Before every new customer drives off the lot, dealerships can use Xtime to set up their first service appointments and leverage VinSolutions Automotive Marketing Platform and Xtime Invite to keep them coming back and create lifelong customers.
Cox Automotive also boasts the industry’s most powerful insights and leading expertise, helping consumers and dealerships seamlessly complete any car-buying transaction, fully online, all in-store, and anywhere in between.
With predictive insights that aggregate data from 7 out of 10 in-market shoppers and AI-led automation that puts repetitive tasks on cruise control, Retail360 benefits dealers too, empowering you to improve efficiency and close more profitable deals.
Meet today’s high consumer expectations to deliver more satisfying car buying experiences with Retail360.
Power On True Omnichannel Connections
Learn more about how your dealership can boost buyer satisfaction with seamless online-to-in-store experiences.
*Source: 2024 Cox Automotive Car and Buyer Journey Study
