Optimizing Rebates & Incentives for Digital Retail
The Source of Disconnect Between Dealers and Consumers The automotive retail industry has historically provided consumer incentives for use directly to dealers.…
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Working Deals in a Digital World
Dealerships have arrived at a moment of unprecedented opportunity, where it’s now possible to drive increased efficiency, profitability — and even customer…
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Out-Retailing the Competition: Prepare for Today’s Preferred Buyer Experience
SAAR is leveling and an increasing supply of used cars is creating price pressure on new cars. This more competitive marketplace is…
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The Future Is Here: Digital Retail
Almost everyone in the automotive retail market – and even some Silicon Valley startups – is speculating about the future of how…
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Driving the Digital Deal
Growing consumer preference for online shopping options creates a competitive opportunity for dealers. By implementing digital retailing strategies, dealers can: Align with…
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ESSENTIALS OF DIGITAL MARKETING
Digital marketing for an automobile dealership can be highly complex and requires multiple processes and tools working together. Utilizing the vast resources…
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Cox Automotive’s Future of Digital Retail Study Reveals Dealerships Remain Central to the Car Buying Experience
DETROIT, Jan. 15, 2018 – Cox Automotive released the findings of its Future of Digital Retail Study, with results showing that the…
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How to Use Google’s New Micro-Moment Automotive Study to Inform Your Digital Strategy
Google recently adapted its highly influential Zero Moment of Truth concept to the automotive industry, calling the decision-making, car-buying journey a series of micro moments,…
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Takeaways from Digital Dealer 21: Delivering a Digital Car Buying Experience
Few things go together as nicely as digital retailing and the Digital Dealer Conference. This is where automotive professionals go to learn…
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Experts from Cox Automotive Brands to Speak at Upcoming Digital Dealer
ATLANTA, Aug. 1, 2016 – Experts from Cox Automotive™ and its brands Dealer.com, Dealertrack, Manheim, vAuto and VinSolutions will share industry knowledge,…
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