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4 min read
Is It Time to Reevaluate Your Dealership’s CRM?
08/20/2018
As the saying goes, we all strive to “work smarter, not harder.” That’s undoubtedly why your dealership invested in its current CRM: to get a tool for improving workflow, increasing efficiency and boosting ROI. What happens when your salespeople have had time to get to know your CRM, but the improvements aren’t materializing or are less dramatic than you’d hoped? Assuming your staff is using the…
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CRM
sales process
Sales
Operations
4 min read
How to Convert on the 3 Customer Buying Signals
07/30/2018
We live in an age where technology provides dealerships with an immense amount of data about what customers want—but only if they read their buying signals correctly. Even though this data is available to the sales staff, salespeople don’t always know the best way to capitalize on it, missing key opportunities to improve the customer’s experience and close the deal. So, how can dealers ensure their…
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CRM
sales process
Sales
Operations