Learning Center | Cox Automotive

Data Innovation That Drives Bottom Line Results 04/10/2023 By: Brad Phelps, Senior Director of Data Strategy “Innovation is seeing what everyone has seen and thinking what no one has thought.” -Dr. Albert Szent Gyorgyi, Nobel Prize winning biochemist. Everyone knows that good data informs better decisions. In parts one and two of our DRiVEQ blog series, we described the difference between data that drives a single intelligent decision vs. repeated, industry leading decisions. In… Read Article

Turning Data into Actionable Intelligence 12/21/2022 By Brent Towne, Sr. Director of Consumer Data Strategy Today’s consumers expect brands to understand them better than ever, offering personalized products and services. Meanwhile, brands are investing in customer data and experience management to maximize customer satisfaction, loyalty, and lifetime value. But modern data capabilities don’t always translate into relevancy and efficiency for the consumer. Or generate value for brands. In part two of our… Read Article

Connected Data: The engine that powers better results 08/11/2022 The Automotive industry is changing at breakneck speed. This includes a dizzying array of new vehicles being offered, many from completely new OEMs. A radical shift to electrification, and a steady and pronounced shift to more digital interactions are being felt throughout the entire industry. Read Article

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All Operations Inventory Marketing Sales Service Market Insights

A Fresh Focus on Fixed Ops Is Paying Off 01/16/2019 Vehicle sales are now contributing less to dealership profit and fixed ops is contributing more. Today, fixed ops comprises 49% of dealership gross profit.1 The service department is also critical to retention and repeat sales. In fact, 74% of car buyers who had their vehicle serviced by the dealership of purchase said they were likely to return there to purchase their next vehicle, while only 35%… Read Article

Fixed Ops Dealership Experience Research Service

Fixed Ops 11/06/2017 When it comes to maintenance and repair services, dealers are leaving money on the table. In this video, Isabelle Helms, Vice President of Research & Market Intelligence at Cox Automotive, shares the revenue opportunity with fixed ops and what dealers can do to capture more of this potentially lucrative market. Check out all of the Top 10 Trend videos to learn more: Millennials Affordability Autonomous Vehicles Used Car… Read Article

Fixed Ops Research Service Market Insights Economy & Trends

Service 10/18/2017 When it comes to maintenance and repair services, dealerships are leaving money on the table. Despite being known for their knowledgeable and skilled technicians, dealers only capture 30% of service visits a year. Dealerships must more effectively “sell” their service department. Ultimately, a strong maintenance and repair customer service experience can lead to future sales and referral business. $ B spent on service Consumers spend $99… Read Article

Fixed Ops Research infographic Service Market Insights Economy & Trends

Maintenance & Repair Study 03/23/2016 According to a new study, dealerships are leaving money on the table when it comes to maintenance and repair services. In fact, only 30% of total service visits occur at a dealership. The reasons why dealerships are not capturing more of this $99 billion market fall into five main categories: 1) Value Perception 2) Awareness 3) Customer Experience 4) Warranty/Service Contract Expiration 5) Location/Convenience Find out… Read Article

Fixed Ops Dealership Experience Research Service

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