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Play
4:52 min watch
Millennials
11/06/2017
As Millennials age into the largest car-buying cohort, dealers need to understand the shopping and buying preferences of this generation to more effectively market and sell to them. In this video, Isabelle Helms, Vice President of Research & Market Intelligence at Cox Automotive, provides insight into the car shopping and buying process of Millennials and how dealers can align their business to attract this sizable demographic.…
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Research
Millennials
Market Insights
Economy & Trends
1 min read
Top 10 Trends Impacting the Automotive Industry Today
11/06/2017
Over the last decade, the automotive industry has experienced record lows followed by record highs. While the future is full of uncertainty, it is also full of opportunity, and Cox Automotive strives to help clients navigate this ever-changing marketplace. Here are the 10 trends that we believe will have the greatest impact on automotive businesses in the near-term and long-term. We will continue to monitor these…
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Digital Retailing
Fixed Ops
Research
Economy & Trends
Vehicle Tech
Used Car
Millennials
Market Insights
Economy & Trends
Play
1:16 min watch
CPO Provides Peace of Mind
10/27/2016
Real CPO owners tell us why they purchased a certified vehicle.
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CPO
Millennials
Marketing
Play
3:13 min watch
Why Car Buyers Choose You
06/30/2016
Real car buyers tell us why they chose the dealership they purchased from. Additional Resources: The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story The Dealership Experience: Car Buyers Value Transparency Qualities & Amenities that Enhance the Dealership Experience How Do Car Buyers Define a Bad Dealership Experience?
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Dealership Experience
Millennials
Sales