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DIGITAL RETAILING

Start making deals online

Are you delivering the most profitable shopping experience?

Three-quarters of shoppers are more likely to buy from the dealership that lets them start the buying process online.* Our digital retailing solution delivers an interactive, guided experience that helps you win shoppers during the earliest part of their shopping phase, driving them to your website and the online deal-structuring tools they want. Manage every point of online deal structuring that aligns with your operations and increase profitability with higher sales closing ratios, higher revenue per car with more F&I product sales, and lower cost per car sold.

Only Cox Automotive simplifies the car-buying experience by seamlessly connecting dealers with shoppers across Autotrader, Kelley Blue Book and Dealer.com-powered websites.

Differentiated experience
Customers feel like they control their buying experience. The in-store experience is reinforced by relationship-centric marketing.

Profitability
Gain higher sales closing ratios and higher revenue per car with more F&I product sales. Lower your cost per car sold.

Control & efficiency
Manage all points of the deal structure to align with dealer operations and increased profits.

Consistent digital buying experience

Powered by Autotrader, Kelley Blue Book and Dealer.com, you’re able to provide the same digital retailing experience across all of these platforms within a guided shopping process.

  • Incentive and rebate data, personalized shopper selections for conditional programs. (e.g. military & loyalty cash)
  • Taxes and Fees adjusted based on zip code
  • Price Offers give shoppers a sense of control and create greater engagement

Quotes can be customized using OEM and dealer incentives, as well as applicable taxes and fees

  • Capture trade-in details and provide trade-in price. Reduce the friction of negotiating trade-in values with the industry’s most trusted offer resource.

  • The quick, easy, and secure way to receive consumer credit.
  • Capture consumer credit information and enable pre-qualification options.

  • Display deal terms clearly and let shoppers close themselves by accepting the deal terms online.
  • Take deposits by credit card, give consumers the commitment of a reserved vehicle with a scheduled appointment.

  • Access to the most extensive network of product providers with engaging content and videos, dealer-specific retail pricing, and real monthly payments.
  • 83% of shoppers are interested in learning about F&I products before entering the dealership.
Deliver the irresistible online buying experience shoppers expect with Digital Retailing

Ready to get started?

We're here to help! Learn more about digital retailing or other Cox Automotive brands and solutions.

  • Looking for a demo?
  • Have a question about how this offering works with other Cox Automotive solutions?
  • Ready to become a client?

Just give us a few details and we'll make sure the right team member gets in touch with you.

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