If you’re still using the Internet to generate leads rather than make deals, you’re not keeping pace with today’s consumer. Accustomed to buying almost everything online, consumers want to purchase their next car that way, too. As they move through the process, from penciling in deal terms to valuating a trade to submitting a credit app, they’re willing to share real information to make it happen.
What is today's preferred shopping experience? We asked consumers about what they want from the digital experience when it comes to car shopping and buying. Here's what they told us.See the Study
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