Market Insights – Cox Automotive Inc.

Q4 2022 Kelley Blue Book Brand Watch Non-Luxury Report: GMC, Chrysler and Trucks Shine 02/07/2023 Shopping consideration for GMC vehicles hit an all-time high in the fourth quarter as pickup trucks showed strength, according to the most recent Kelley Blue Book Brand Watch report on non-luxury vehicle shopping. The Kelley Blue Book Brand Watch™ report is a consumer perception survey that also weaves in shopping behavior to determine how a brand or model stacks up with its segment competitors on a… Read Article

Kelley Blue Book Brand Watch Non-Luxury Market Insights Commentary & Voices

Q3 2022 Kelley Blue Book Brand Watch Non-Luxury report: Supply Constrained Toyota Widens its Lead; Car Shopping Rebounds 11/07/2022 Toyota, with one of the lowest inventory levels in the U.S. industry, widened its lead in shopping consideration over Ford and Chevrolet in the third quarter, according to the most recent Kelley Blue Book Brand Watch™ report on non-luxury shopping. Due in part to high gas prices, shopping for traditional cars, of which Toyota has some of the most popular, rebounded to pre-pandemic levels. The Kelley… Read Article

Kelley Blue Book Brand Watch Non-Luxury Market Insights Commentary & Voices

Q2 2022 Kelley Blue Book Brand Watch Non-Luxury Report: Car and Electrified Vehicle Shopping Rise on High Gas Prices; Toyota Stays No. 1 08/04/2022 High gas prices led shoppers of non-luxury vehicles to consider traditional cars at a level not seen since before the pandemic, according to the most recent Kelley Blue Book Brand Watch™ report on non-luxury shopping. Shopping for electrified vehicles also rose. Toyota remained the most-shopped brand, widening the gap with No. 2 Ford. The Kelley Blue Book Brand Watch Report is a consumer perception survey that… Read Article

Kelley Blue Book Brand Watch Non-Luxury Market Insights Commentary & Voices

Q1 2022 Kelley Blue Book Brand Watch Non-Luxury Report: Toyota Recaptures Top Spot Over Ford, Chevrolet Moves Up 05/09/2022 Toyota returned as the most considered non-luxury brand after Ford’s brief occupation of the top spot, and Chevrolet closed in on both in the first quarter, according to the most recent Kelley Blue Book Brand Watch Report™. The Kelley Blue Book Brand Watch Report is a consumer perception survey that also weaves in shopping behavior to determine how a brand or model stacks up with its… Read Article

Kelley Blue Book Brand Watch Non-Luxury Market Insights Commentary & Voices

Q4 2021 Kelley Blue Book Brand Watch Non-Luxury Report: New Products Lift Ford to Most-Shopped Brand, Beating Toyota 02/04/2022 Hot new products and more plentiful inventory pushed the Ford brand to No. 1 in shopping consideration in the fourth quarter of 2021, a spot Toyota had held for nearly four years straight, according to the Kelley Blue Book Brand Watch Report for non-luxury vehicles. The Kelley Blue Book Brand Watch Report™ is a consumer perception survey that also weaves in shopping behavior to determine how a… Read Article

Kelley Blue Book Brand Watch Non-Luxury Market Insights Commentary & Voices

Q3 2021 Kelley Blue Book Brand Watch Non-Luxury Report: Hyundai Cracks the List of Top 5 Most Considered Brands 11/04/2021 Hyundai cracked the list of Top 5 Most Considered Brands in the third quarter, according to the Kelley Blue Book Brand Watch report for non-luxury brands. It was the first time since 2012 that Hyundai ranked that high. The Kelley Blue Book Brand Watch™ report is a consumer perception survey that also weaves in consumer shopping behavior to determine how a brand or model stacks up… Read Article

Kelley Blue Book Brand Watch Non-Luxury Market Insights Commentary & Voices

Q2 2021 Kelley Blue Book Brand Watch: Truck Shopping Picks Up; Subaru Slips; Ram Tops in Important Factors 08/17/2021 Inventory-constrained Toyota held on to the top spot for shopping consideration, but Ford narrowed the gap in the second quarter despite its own supply challenges, according to the Q2 2021 Kelley Blue Book Brand Watch™ report for non-luxury brands. The Kelley Blue Book Brand Watch report is a consumer perception survey that also weaves in consumer shopping behavior to determine how a brand or model stacks… Read Article

Kelley Blue Book Brand Watch Non-Luxury Market Insights Commentary & Voices