Q2 2021 Kelley Blue Book Brand Watch: Truck Shopping Picks Up; Subaru Slips; Ram Tops in Important Factors
Inventory-constrained Toyota held on to the top spot for shopping consideration, but Ford narrowed the gap in the second quarter despite its…
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Q1 2021 Kelley Blue Book Brand Watch Report: Tesla, Volvo Gain While BMW, Mercedes-Benz Slip
Tesla made a stunning comeback by nearly every measure in the Kelley Blue Book Brand Watch™ report for luxury vehicles for the…
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Q1 2021 Kelley Blue Book Brand Watch Report: SUVs Hit Another Record; Subaru Models Ride the Wave
SUVs dominated again in the first quarter as Subaru Outback and Forester rode that wave, according to the Kelley Blue Book Brand…
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Q4 2020 Kelley Blue Book Brand Watch Report: Tesla’s Star Fades While Other Luxury Brands Rise
Tesla has been the rising star among luxury brands for the past couple of years, but the bright light of Tesla continues to fade as…
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Q4 2020 Kelley Blue Book Brand Watch Report: Hey, Bottom-for-Cars, Are We There Yet?
Shopping consideration for pickup trucks overtook shopping consideration for cars during 2020’s fourth quarter, a first in the history of the Kelley…
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Q3 2020 Kelley Blue Book Brand Watch Report: Luxury SUV Shopping Soars to New Heights
Shopping for luxury SUVs soared to new heights in the third quarter, a trend likely to continue with the onslaught of upcoming…
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Q3 2020 Kelley Blue Book Brand Watch Report: SUVs Gain Steam as Pickups Take a Breather
Shopping consideration for SUVs revved up again in the third quarter, boosted by new entries like the Toyota Highlander and stalwarts like…
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Q2 2020 Kelley Blue Book Brand Watch Report: Luxury Vehicle Shopping Falls to Lowest Level in Two Years
The coronavirus pandemic caused luxury vehicle shoppers to retreat more than non-luxury vehicle buyers. Shopping consideration for luxury vehicles in the second…
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Q2 2020 Kelley Blue Book Brand Watch Non-Luxury: Pickup Truck Shopping Sets Record
Shoppers considered pickup trucks at record levels during the second quarter, aided by compelling incentives launched by automakers in response to the…
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Q1 2020 Kelley Blue Book Brand Watch Report: No. 1 BMW Widens Lead; Luxury SUV Shopping Stays at Peak Levels
BMW widened the gap with its competitors, continuing its reign as No. 1 most considered luxury brand by consumers, a position it…
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