Q1 2023 Kelley Blue Book Brand Watch Luxury Report: SUV Shopping Hit Record High; Cars Slumped to New Low
Almost three-quarters of luxury vehicle shoppers considered an SUV in the first quarter, according to the Kelley Blue Book Brand Watch™ report…
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Q1 2023 Kelley Blue Book Brand Watch Non-Luxury Report: Chevrolet Gains on Toyota in Shopping; Truck Consideration Soars
Chevrolet gained on Toyota in shopping, and pickup truck consideration soared to record highs, according to Kelley Blue Book Brand Watch™ report…
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Q4 2022 Kelley Blue Book Brand Watch Luxury Report: Tesla Wins Luxury Sales Crown Despite Plunge in Shopping
Shopping for Tesla models fell again during the fourth quarter of 2022, according to the most recent Kelley Blue Book Brand Watch…
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Q4 2022 Kelley Blue Book Brand Watch Non-Luxury Report: GMC, Chrysler and Trucks Shine
Shopping consideration for GMC vehicles hit an all-time high in the fourth quarter as pickup trucks showed strength, according to the most…
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Q3 2022 Kelley Blue Book Brand Watch Luxury Report: Tesla Shopping Plummets; BMW Remains No. 1 Luxury Brand
Shopping for Tesla plummeted in the third quarter, losing more consideration than any other luxury brand, according to the Kelley Blue Book…
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Q3 2022 Kelley Blue Book Brand Watch Non-Luxury report: Supply Constrained Toyota Widens its Lead; Car Shopping Rebounds
Toyota, with one of the lowest inventory levels in the U.S. industry, widened its lead in shopping consideration over Ford and Chevrolet…
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Q2 2022 Kelley Blue Book Brand Watch: Tesla and Toyota Dominate the Most-Shopped List of Electrified Vehicles
Shopping for electrified vehicles rose in the second quarter due to high gas prices and more selection of EVs and hybrids on…
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Q2 2022 Kelley Blue Book Brand Watch Luxury Report: BMW on Top, Luxury Cars Gain Share, Rivian Arrives, and, SURPRISE!, Volvo not #1 in Safety
BMW remained the most-shopped luxury brand for the second consecutive quarter on increased interest in its sedans, likely due to high gas…
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Q2 2022 Kelley Blue Book Brand Watch Non-Luxury Report: Car and Electrified Vehicle Shopping Rise on High Gas Prices; Toyota Stays No. 1
High gas prices led shoppers of non-luxury vehicles to consider traditional cars at a level not seen since before the pandemic, according…
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Video Highlights Latest Kelley Blue Book Brand Watch Findings
The Kelley Blue Book Brand Watch™ Reports are a quarterly barometer of which brands are hot and which ones are not. Consumers…
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