Uncategorized Archives - Cox Automotive Inc.

Data Innovation That Drives Bottom Line Results 04/10/2023 By: Brad Phelps, Senior Director of Data Strategy “Innovation is seeing what everyone has seen and thinking what no one has thought.” -Dr. Albert Szent Gyorgyi, Nobel Prize winning biochemist. Everyone knows that good data informs better decisions. In parts one and two of our DRiVEQ blog series, we described the difference between data that drives a single intelligent decision vs. repeated, industry leading decisions. In… Read Article

Turning Data into Actionable Intelligence 12/21/2022 By Brent Towne, Sr. Director of Consumer Data Strategy Today’s consumers expect brands to understand them better than ever, offering personalized products and services. Meanwhile, brands are investing in customer data and experience management to maximize customer satisfaction, loyalty, and lifetime value. But modern data capabilities don’t always translate into relevancy and efficiency for the consumer. Or generate value for brands. In part two of our… Read Article

Transformation Toward eCommerce in Automotive Retailing Webinar Replay Available 12/13/2022 A replay of the Cox Automotive Transformation Toward eCommerce in Automotive Retailing webinar presented by Paulo da Silva, Vice President of Ecommerce Operations and Brett Pomerantz, Senior Director of Ecommerce Strategy is now available. Tune in to hear Paulo and Brett discuss how retailer processes and approaches are evolving to keep up with consumer buying preferences. Read Article

Own Every Purchase Path with One Tech Partner 03/09/2022 In the increasingly unpredictable landscape of automotive retail, consumer expectations are evolving, and morphing, at a rapid pace. Predictive, meet-every-consumer-where-they-are solutions like Starbucks, Netflix, and Amazon have raised the bar, and have consumers demanding intelligent buying experiences that "get" them every step of the way. Keeping up with those expectations and maintaining market share requires a flexible suite of solutions to meet the needs of every… Read Article

Digital Retailing Marketing

SHIFT | GROW: MANAGEMENT FOUNDATIONS FOR NEW AND DEVELOPING MANAGERS 01/15/2018 The automotive environment is increasingly complex and competitive, with new mobility options entering the market and manufacturers jockeying to create a strong position in an unpredictable future. In addition, research shows turnover in dealerships averages between 40-70%, with only 1.25% of job seekers interested in working for dealerships. Turnover is a drain on profitability, morale and customer satisfaction. The single most effective way to attract and… Read Article

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SHIFT | IGNITE: 90-DAY ACCELERATOR FOR NEW HIRES AND EMPLOYEES IN NEW ROLES 01/15/2018 SHIFT | Ignite helps managers of new employees accelerate their ability to connect and contribute in their first 90 days on the job. This is the most critical time in a new role, and a key indicator of how successful and engaged the employee will be over time. Traditionally, “onboarding” is a one-day whirlwind of meeting co-workers, filling out forms, skimming through policies, watching system demos,… Read Article

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MASTERING DEALERSHIP OPERATIONS 01/15/2018 The "Mastering Dealership Operations" course is designed to be a capstone experience for learners who have completed the pre-requisite courses in the Cox University Educational Path. This mastery-level course builds on basic theory and fact-based analysis learned in the core courses, while providing a high-level recap and application of the skills learned to complete the learning cycle. Through interactive, hands-on experiences, learners will analyze dealership profitability… Read Article

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ESSENTIALS OF DIGITAL MARKETING 01/15/2018 Digital marketing for an automobile dealership can be highly complex and requires multiple processes and tools working together. Utilizing the vast resources of Cox Automotive and its top-performing dealer clients, this course will identify and prioritize the processes and strategies necessary for sustainable high performance. In addition, KPI benchmarks will be utilized to measure success and provide a road map for each dealership to improve its… Read Article

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ESSENTIALS OF USED VEHICLE OPERATIONS MANAGEMENT 01/15/2018 Learners will access prior knowledge from the “Departmental Accountability Through Financial Statement Analysis” course as they segue into the world of Used Vehicle Operations Management. Many of the Used Vehicle Department’s performance measurements that are not evident from the Financial Statement will be showcased through evaluation formulas which support the “what-to-look-for” theme of this program. Key elements of this course are critical sales metrics, KPIs, and… Read Article

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ESSENTIALS OF MANAGING THE SERVICE RELATIONSHIP 01/15/2018 Most dealerships today have an established “process” in the service drive and are good at moving customers and their vehicles through the service experience. In fact, they do a great job transactionally. It is often the interpersonal aspect of the process that is overlooked. This course explains and demonstrates how to influence customers in the service department to purchase needed services. Participants will improve their listening… Read Article

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