university Archives

SHIFT | GROW: MANAGEMENT FOUNDATIONS FOR NEW AND DEVELOPING MANAGERS 01/15/2018 The automotive environment is increasingly complex and competitive, with new mobility options entering the market and manufacturers jockeying to create a strong position in an unpredictable future. In addition, research shows turnover in dealerships averages between 40-70%, with only 1.25% of job seekers interested in working for dealerships. Turnover is a drain on profitability, morale and customer satisfaction. The single most effective way to attract and… Read Article

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SHIFT | IGNITE: 90-DAY ACCELERATOR FOR NEW HIRES AND EMPLOYEES IN NEW ROLES 01/15/2018 SHIFT | Ignite helps managers of new employees accelerate their ability to connect and contribute in their first 90 days on the job. This is the most critical time in a new role, and a key indicator of how successful and engaged the employee will be over time. Traditionally, “onboarding” is a one-day whirlwind of meeting co-workers, filling out forms, skimming through policies, watching system demos,… Read Article

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MASTERING DEALERSHIP OPERATIONS 01/15/2018 The "Mastering Dealership Operations" course is designed to be a capstone experience for learners who have completed the pre-requisite courses in the Cox University Educational Path. This mastery-level course builds on basic theory and fact-based analysis learned in the core courses, while providing a high-level recap and application of the skills learned to complete the learning cycle. Through interactive, hands-on experiences, learners will analyze dealership profitability… Read Article

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ESSENTIALS OF DIGITAL MARKETING 01/15/2018 Digital marketing for an automobile dealership can be highly complex and requires multiple processes and tools working together. Utilizing the vast resources of Cox Automotive and its top-performing dealer clients, this course will identify and prioritize the processes and strategies necessary for sustainable high performance. In addition, KPI benchmarks will be utilized to measure success and provide a road map for each dealership to improve its… Read Article

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ESSENTIALS OF USED VEHICLE OPERATIONS MANAGEMENT 01/15/2018 Learners will access prior knowledge from the “Departmental Accountability Through Financial Statement Analysis” course as they segue into the world of Used Vehicle Operations Management. Many of the Used Vehicle Department’s performance measurements that are not evident from the Financial Statement will be showcased through evaluation formulas which support the “what-to-look-for” theme of this program. Key elements of this course are critical sales metrics, KPIs, and… Read Article

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ESSENTIALS OF MANAGING THE SERVICE RELATIONSHIP 01/15/2018 Most dealerships today have an established “process” in the service drive and are good at moving customers and their vehicles through the service experience. In fact, they do a great job transactionally. It is often the interpersonal aspect of the process that is overlooked. This course explains and demonstrates how to influence customers in the service department to purchase needed services. Participants will improve their listening… Read Article

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ESSENTIALS OF MANAGING THE SERVICE DRIVE 01/01/2018 Learners will begin this course with an overview of the industry and new developments in the Service Departments of dealerships. Customer needs are changing as well as the type of vehicle repairs that will be performed in the future. Learners will discover how to evaluate the profitability of the service operation as well as their own individual performance. A repair order survey will be performed on… Read Article

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ESSENTIALS OF PARTS OPERATIONS 01/01/2018 The “Essentials of Parts Operations” course begins with a brief check of profitability in the Parts Department. Since national research shows that most Parts Departments are profitable, this course goes beyond the Financial Statement and considers the ROI created by Parts inventory turnover. Using their own system reports, each learner will be able to calculate obsolete inventory – a metric they wouldn’t even know using standard… Read Article

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ESSENTIALS OF F&I OPERATIONS 01/01/2018 This course spotlights the F&I Department as the "customer experience bridge" between Variable and Fixed Operations. Numerous individual and group activities are designed to fuel learner engagement.The financial analysis segment explores the F&I Department as a single profit center as well as its impact on other departments affecting the dealership holistically. Throughout the course, learners will develop solutions to F&I challenges. The role play activities leverage… Read Article

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ADVANCED FIXED OPERATIONS LEADERSHIP 01/01/2018 The “Advanced Fixed Operations Management” course builds on the foundational “Essentials” course to further improve the learner’s business acumen for Fixed Operations. Interactive exercises access prior learning and level set each learner as they enter the application phase of Fixed Operations. The operations of a Parts Department is introduced and evaluated as its own profit center. It’s also evaluated for its critical role in supporting the… Read Article

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