Articles, Insights & Research | Cox Automotive Inc.

Turning the Lessons of COVID-19 Into Competitive Advantages 02/18/2021 The COVID-19 pandemic turned 2020 into one of the most difficult years in a century, uprooting lives all over the world. Last March, many people in the U.S. had to quickly adapt to what is now commonly referred to as the “new normal.” The pandemic also significantly altered the U.S. automotive industry, particularly in three ways: 1) THE DIGITIZATION OF RETAIL2) THE RISE OF TOUCHLESS SERVICE3)… Read Article

Digital Retailing Digitization of End-to-End Retailing touchless service Market Insights

As the Car-Buying Process Moves Online, Satisfaction Jumps to an All-Time High 02/01/2021 We all know that 2020 created huge shifts in consumer habits and behaviors – from the way we shop, work, eat and even how our kids learn. Our world has become much more digital and companies have embraced contactless business models almost overnight. Of course, this shift to digital has had a profound impact on the automotive industry. During the Cox Automotive Experience, I presented key… Read Article

Digital Retailing Complete Retail Digitization of End-to-End Retailing Market Insights Commentary & Voices

Cox Automotive Debuts Complete Retail Experience 01/25/2021 ATLANTA (Jan. 25, 2021) – Cox Automotive today announced the launch of Complete Retail, a revolutionary end-to-end digital retail experience that allows consumers and retailers to complete the shopping and buying processes from anywhere. Cox Automotive is uniquely positioned to bring every step of the car-buying journey and every part of the deal process together – start, flow, sign and close. More than an iterative step, Cox… Read Article

Digital Retailing Complete Retail Press Releases

Case Study: How Clark Knapp Honda Speeds Up Sales 12/29/2019 A FASTER BUYING PROCESS TRANSCENDS INCOME LEVELS Family-owned Clark Knapp Honda sits ten miles from the U.S/Mexico border in Texas’ Rio Grande Valley. Its market spans over 150 miles with 1.5 million people. The Valley has a higher than average poverty rate, which can translate to lower internet access. That may explain why no dealerships in the area offered digital retailing tools. Clark Knapp Honda saw… Read Article

Digital Retailing Sales

Offers are Options: Here’s How Digital Retailing Helps You Get to the Final Deal 12/20/2019 “Look, digital retailing and the transparency it brings is not the issue. And the ‘race to the bottom?’ That’s the reality of the car business today – sure, it started with the internet, but customers have always been willing to travel four hours to save 500 bucks on a $30,000 car. That's not going to change.” —Digital Retailing Dealer Welcome to the upside-down world of price and… Read Article

Digital Retailing Sales

The High Cost of Poor-Quality Leads 11/11/2019 Time is money – and one of the most significant ways for dealers to waste both is chasing bad leads. Typically, the biggest problem for dealers isn’t getting enough leads, but rather, how to correctly manage the many they do have and how to distinguish the good leads from the bad ones. While ignoring leads can result in lost sales, there is a balance between following… Read Article

Digital Retailing Merchandising Lead Quality Marketing

5 Ways to Differentiate Your Dealership from the Competition 10/29/2019 It’s well-documented that car buyers think buying a car takes too long. They want to find their car online, agree on a price and trade-in value, and do their paperwork before ever going to the dealership.1 But you’ve already started to solve those challenges by using digital retailing at your store. Now it’s time to let your potential customers know: you’ve got a better way than… Read Article

Digital Retailing Marketing Sales

Case Study: The Art of the Digital Deal 09/24/2019 OPENING VIRTUAL DOORS Driver’s Village has always prioritized its customers wants and needs. Faced with the harsh winter climate of upstate New York, the group converted an obsolete 90-acre regional mall into the country’s only auto mall with 20 franchises under one roof. This unique business model made shopping easier and more pleasant for customers. So, when digital retailing took off and a segment of customers… Read Article

Digital Retailing Case Study Sales

Make Meaningful Connections & Sell an Experience 09/11/2019 Here we are in 2019, and it’s fair to assume that just about every dealership general manager or sales manager in America has heard about digital retailing. It’s also a reasonable assumption that some are all-in when it comes to adopting digital retailing, while others remain skeptical – and even more are unclear about the potential benefits to their business. The confusion is understandable. On its… Read Article

Digital Retailing Marketing Sales

So You Bought a Digital Retail Solution. Now What? 06/13/2019 You took the step and made the investment in digital retailing. Congratulations! Now comes the hard part: implementation. To do it right, it takes the right attitude, a strategic plan, and a relentless focus on the team. Below are some best practices that will help you get from implementation to results in less time – and with less heartache. Shift Your Perspective Leads: Digital retailing creates… Read Article

Digital Retailing Marketing Sales