Articles, Insights & Research | Cox Automotive Inc.

Digital Retailing Tools Save Time in Car Buying, Improve Customer Satisfaction While Offering Dealers Opportunities to Create More Personalized Experiences 11/17/2023 ATLANTA, Nov. 17, 2023 – Nearly all car dealers currently using digital retailing tools claim it has positively impacted their business, especially in customer experience and satisfaction, according to Cox Automotive’s 2023 Digitization of Car Buying Study. Capturing data from shoppers, buyers, and franchise dealers, Cox Automotive’s latest research on the state of digital retailing underscores how commonplace it is and the improvements it has added… Read Article

Digital Retailing Digitization of Car Buying Press Releases

Car Buyers Report Higher Satisfaction When Using Digital Financing Tools, New Cox Automotive Study Shows 04/26/2022 ATLANTA, April 26, 2022 – Though only 29% of buyers applied for financing online for their most recent vehicle purchase, 96% of those surveyed are willing to do so, according to a new study published by Cox Automotive. The Cox Automotive Car Buyer Financing Journey Study revealed that buyers who completed key financing steps online saved time and were more satisfied with their time at the… Read Article

Digital Retailing auto loans eCommerce Press Releases

Podcast: Digital Retail with Lori Wittman & Paulo de Silva of Cox Automotive 03/21/2022 Auto Remarketing Podcast, March 21, 2022 – Next up in our NADA Show 2022 podcast series, Lori Wittman and Paulo da Silva of Cox Automotive join the Auto Remarketing Podcast, where they chat with senior editor Joe Overby about the company's Esntial Commerce platform and their work providing digital retail solutions to dealers. In related news, the Titus-Will Automotive Group said Monday that it has launched… Read Article

Digital Retailing Esntial Commerce News Coverage

Own Every Purchase Path with One Tech Partner 03/09/2022 In the increasingly unpredictable landscape of automotive retail, consumer expectations are evolving, and morphing, at a rapid pace. Predictive, meet-every-consumer-where-they-are solutions like Starbucks, Netflix, and Amazon have raised the bar, and have consumers demanding intelligent buying experiences that "get" them every step of the way. Keeping up with those expectations and maintaining market share requires a flexible suite of solutions to meet the needs of every… Read Article

Digital Retailing Marketing

Dealertrack Digital Contracting Enhances Remote Signing 02/17/2022 ATLANTA, Feb. 17, 2022 — Cox Automotive today announced enhancements to Remote Signing on Dealertrack Digital Contracting. Expanding on Cox Automotive’s Digital Retailing portfolio of solutions, Remote Signing continues to deliver a more efficient, secure, easier digital experience anytime, anywhere – no matter how a consumer chooses to buy. “Consumer shopping and buying preferences have evolved, with 76% of consumers open to the idea of buying… Read Article

Digital Retailing Press Releases

Check These 3 Boxes to Create an Individualized Buying Experience for Every Shopper 01/12/2022 With every consumer choosing their own, unique path to purchase, you need to deliver an individualized buying experience for every shopper — so you can get more leads, close more deals, and earn higher profits. Let’s explore how you can grow your dealership by supporting any consumer, shopping any way, from anywhere. The right digital retailing partner will check the boxes on the following three things.… Read Article

Digital Retailing Marketing

Digital Retailing: The Key To Making Consumers Love Car Buying 11/09/2021 America’s love affair with the automobile is well documented and an important part of our culture. Who doesn’t remember the first time they drove, their first car, and the freedom that came with it? Unfortunately, not many Americans love BUYING a car. Our industry needs to address that challenge more aggressively. We want the purchase experience to be as good as the product. Car buying, at… Read Article

Digital Retailing Market Insights Commentary & Voices

Dealer Advantage: How to Thrive in a Digitally Accelerated Landscape 06/28/2021 Welcome to another edition of Dealer Advantage on CBT News. Lori Wittman, senior vice president of Dealer Software Solutions, Cox Automotive, hosts a conversation with Linda Crossman of Byers Auto Group about exploring paths to thrive and profit in today’s automotive retail environment. Watch this Episode. For more information on the Thrivers Study, download the Thrivers eBook here. Read Article

Digital Retailing Thrivers Market Insights Commentary & Voices

Cox Automotive Study Examines Best Practices of Dealerships Thriving in an Accelerated Digital Landscape 06/15/2021 ATLANTA, June 15, 2021 – Cox Automotive today releases a new study — How to Thrive: Best Practices for an Accelerated Digital Landscape — examining effective strategies dealerships are adopting to find profits and thrive in today’s marketplace. With the industry’s abrupt shift from an in-person dominant to a digital-first model, Cox Automotive’s survey of more than 450 franchise dealerships found those embracing new business solutions… Read Article

Digital Retailing Thrivers Press Releases

Turning the Lessons of COVID-19 into Competitive Advantages 02/18/2021 The COVID-19 pandemic turned 2020 into one of the most difficult years in a century, uprooting lives all over the world. Last March, many people in the U.S. had to quickly adapt to what is now commonly referred to as the “new normal.” The pandemic also significantly altered the U.S. automotive industry, particularly in three ways: 1) THE DIGITIZATION OF RETAIL2) THE RISE OF TOUCHLESS SERVICE3)… Read Article

Digital Retailing Digitization of End-to-End Retailing touchless service Market Insights