icon-branding
Events Icon
Created with Sketch.
Inventory Icon
Created with Sketch.
icon-mail-hover
icon-mail
Marketing Icon
Created with Sketch.
icon-operations
icon-phone-hover
icon-phone
Product Training Icon
Created with Sketch.
Sales Icon
Created with Sketch.
Service Icon
Created with Sketch.
icon-social-fb-hover
icon-social-fb
icon-social-google-hover
icon-social-google
icon-social-linkedin-hover
icon-social-linkedin
icon-social-rss-hover
icon-social-rss
icon-social-twitter
Created with Sketch.
icon-social-twitter-hover
icon-social-twitter
icon-social-youtube-hover
icon-social-youtube
It All Connects at NADA '24
Learn More
x
About Us
International
Careers
Contact
Brands
Autotrader
Central Dispatch
Dealer.com
Dealertrack
EV Battery Solutions
FleetNet America
Fleet Services
Kelley Blue Book
Manheim
NextGear Capital
vAuto
VinSolutions
Xtime
Solutions
Ecommerce
Retail360
How We Help
U.S.
Operations
Nurture Customer Relationships (CRM)
Run Your Dealership (DMS)
Inventory
Acquire & Dispose of Cars
Floor Plan Cars
Plan & Optimize Inventory
Protect Wholesale Purchases
Recondition Cars
Transport Cars
Self-Inspect Cars
Marketing
Advertise Online
Attract Trade-In Customers
Create Your Website
Manage Customer Price Expectations
Manage Your Social Community
Measure Marketing Performance
Rank Higher in Search Results
Sales
Access Credit App Network
Digital Retailing
Connect Your Sales and F&I Processes
Digital Commerce & Transaction APIs
Manage Rebates & Incentives
Speed Up Registration & Titling
Service
Attract and Retain more Fixed-Ops Business
Mobility
Servicing Fleets
Managing Fleets
Servicing EV Batteries
International
Operations
Inventory
Inventory Management Software
Purchase Protection
Reconditioning
Wholesale Marketplace
Marketing
Digital Marketing Services
Digital Media Solutions
Pricing & Valuations
Sales
Service
Ownership & Retention
Newsroom
Latest News
Market Insights & Outlook
Auto Market Snapshot
Learning Center
Press Releases
Press Contacts
Newsroom Contributors
Toggle Mobile Menu
Brands
Solutions
Learning Center
About Us
Careers
Newsroom
International
International
About Us
Contact
©2023 Cox Automotive. All Rights Reserved.
Brands
U.S.
International
U.S.
Operations
Inventory
Marketing
Sales
Service
Mobility
3 min read
Tight New-Vehicle Inventory in 2021 Drops Incentive Program Volume to Five-Year Low
12/29/2021
A general shortage of new-vehicle inventory has been the auto industry’s leading story of 2021. Tight inventory shifted the dynamics, turning the buyer's market of 2019 into an unprecedented seller's market in 2021. Average transaction prices (ATPs) for new vehicles increased month after month in 2021, according to an analysis from our Kelley Blue Book team. November marked a fresh high-water mark for ATPs at $46,329.…
Read Article
incentives
Market Insights
Data Point
3 min read
Strategic Inventory Management a Must in Low-Inventory Market
12/01/2021
November new-vehicle sales are forecast by our team to be modestly better than October, but down significantly from November 2020 and well off the 16-to-17 million sales pace the industry enjoyed prior to the global pandemic. Supply chain disruptions and the well-documented microchip shortages have had an enormous impact on both consumers and dealers. On-the-ground inventories are in some cases 15-to-20% of pre-pandemic levels, transaction prices…
Read Article
Inventory
incentives
new-vehicle inventory
Market Insights
Commentary & Voices
5 min read
Is There Such Thing as a Good Labor Day Deal in Today’s New Car Market?
08/30/2021
It wasn’t that long ago when shoppers were overwhelmed with advertisements for incredible deals and offers on new cars: loyalty cash, conquest cash, retail cash, holiday bonus cash, dealer cash, lease cash … cash, cash, cash and more cash! Car companies used to celebrate more holidays than Hallmark has greeting cards. But all that cash was no cause for celebration as OEM incentives and dealer markdowns…
Read Article
incentives
Market Insights
Commentary & Voices
3 min read
In Q2, Ford Was Living The Toyota Life And Loving It.
07/30/2021
In this summer of low incentives, consumers are facing record-high vehicle prices. Inventories are low and many vehicles are being sold at or above the manufacturer's suggested retail price (MSRP). While interest rates remain favorable and help the bottom line of most deals, incentive spending has dropped off notably in 2021, putting pressure on vehicle affordability. June incentive spending by the automakers was at a year-to-date…
Read Article
incentives
Ford
Market Insights
Data Point
3 min read
Incentive Spending and Program Count Remains Low, Even as a Holiday Approaches
06/30/2021
With an Independence Day holiday fast approaching, industry observers might rightly expect a new round of special, can’t-pass-up Fourth of July incentives at dealerships across the U.S. But according to an analysis of June program data by the Cox Automotive Rates & Incentives team, consumer cash – the guaranteed cash-back money that any buyer qualifies for and is often the fodder of headline advertising – has…
Read Article
incentives
Rates & Incentives
Market Insights
Data Point
3 min read
Auto Sales Remain Healthy Even With Incentive Spending at 5-Year Low
04/30/2021
Cox Automotive is forecasting healthy auto sales in April, despite tight new-vehicle inventory limiting consumer choice. The forecast calls for sales of 1,360,000 vehicles in the month, a 90% jump from the pandemic-stricken sales volume of last year and up more than 2% from April 2019. Volume of 1.36 million will push the seasonally adjusted annual rate (SAAR) of sales to a healthy 16.5 million. Charlie…
Read Article
new-vehicle sales
incentives
Market Insights
Data Point
2 min read
Never Waste a Crisis: Nissan Attacks Incentive Complexity
11/11/2020
Measured by sales, Nissan has had a pretty terrible year so far. Across their portfolio of cars, trucks and SUVs, there’s hardly a bright spot, and at the end of the third quarter, Nissan sales were off 37.6% year to date. Enough said. Companies can handle hard times in myriad ways. One option: Never waste a crisis, fix the foundation. In the past few years, Nissan has…
Read Article
incentives
Nissan
Market Insights
Data Point
3 min read
Incentive Spend Is Up in 2020, but Not For Everyone
08/03/2020
Almost immediately after COVID-19 was declared a global pandemic, automakers pulled out their playbook from the Great Recession and quickly put in place aggressive incentives like zero-percent financing for 84 months to buoy sales. Now, as vehicle sales are recovering and production can’t keep up with demand, automakers and dealers are dialing back the spiffs. By sheer volume of programs, the number of incentives offered is…
Read Article
incentives
Market Insights
Data Point
5 min read
The New Incentive Playbook
04/24/2020
As COVID-19 restrictions continue, automotive retailing is experiencing guarded consumer activity that has manifested itself in avoiding dealerships – whether shopping, taking test drives or processing paperwork on site. During the last six weeks, automakers and their dealer networks have moved aggressively to shift from incentives that promote option/trim convenience packages (the vehicle) to incentives that help the in-market shoppers feel more confident physically and economically.…
Read Article
incentives
Market Insights
Commentary & Voices