Video Highlights

1. Dealers need to deliver the kind of online experience that consumers have grown to expect from other industries outside automotive. Digital Retailing offers a digital experience that meets consumer expectations while allowing dealers to maintain control of the deal.
2. Car buyer satisfaction experiences decline the longer a consumer is at the dealership – with a dramatic drop-off after the initial 90 minutes. One way to complete the transaction under the 90-minute threshold is to allow consumers the ability to accomplish more car buying/shopping processes before they even set foot in the dealership.
3. The F&I office experience at the dealership is a primary source of frustration for consumers. Yet, 8 out of 10 shoppers want to learn about F&I before they visit the dealership, which actually improves likelihood to purchase and can decrease time spent in the dealership.